Three new Fortron services: Engine Flush, Emission Control and Anti-Bacterial AC Treatment

Partnership with AWl Rostamani Trading to offer new services

Fortron is UK market leader in automotive services

Dubai, UAE; October 27, 2009: The Emirates National Oil Company (ENOC) has launched three new and advanced services at all ENOC/EPPCO service stations that add to vehicle efficiency. ENOC has joined hands with the AW Rostamani Trading to bring three services from the Fortron Group, the UK's leader in providing professional automotive treatments.

All service stations of ENOC and EPPCO in Dubai and the Northern Emirates now offer the Fortron Engine Flush Treatment, Fortron Emission Control Service and Fortron Anti-Bacterial A/C Treatment. The three services address various aspects of automotive management and are aimed at adding to the well-being of users.

Saeed Abdullah Khoory, ENOC Group Chief Executive, said that the new Fortron services highlight the company's focus of introducing new and innovative services to the region. "Vehicle owners are increasingly aware of various considerations such as the quality of air in the vehicle and fuel efficiency, all addressed by these new services," he said.

He added: "Fortron's innovative services and products emphasise protection and bring to motor vehicle users the opportunity to take care of their vehicles using the highest standards. This adds to the safety and operational efficiency of the vehicles, and brings cost savings in the long run."

The Fortron Engine Flush Treatment is an advanced detergent-based chemical formulation that cleans and frees piston rings, valves and hydraulic lifters, thus cleaning the engine inside out, without any harm to the car's engine.

The Fortron Emission Control Service combats deposits in the fuel injection system of the car's engine and helps optimize fuel consumption, improves reliability, helps restore full engine performance, reduces emissions and ensures smooth running of the engine.

The Fortron Anti-Bacterial A/C Treatment cleans and sanitises the car's entire air-conditioning system, and when combined with Fortron's signature Ozone Treatment, eliminates odour build-up, mitigates growth of harmful bacteria, and brings back fresh air into the car.

"The three services are environmentally-friendly and also align with ENOC's green and sustainable service initiatives," explained Khoory.

Since its inception in 1979, the Fortron Group has been focused on developing innovative products synonymous with protection. Fortron lubricants, fuel and coolant products meet the increasing demands of the sophisticated technology used in modern motor vehicles.

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About ENOC:
Established in 1993 as a wholly-owned company of the Government of Dubai, ENOC aims to promote the interests of its shareholders through the development of further downstream and upstream activities in the oil and gas sector and beyond, and to encourage the economic diversification of Dubai and the rest of the UAE.

ENOC's vision is to be a leading regional integrated oil & gas group that is highly profitable and socially responsible towards employees, the community and environment. Driving this vision, ENOC is committed to achieving sustainable development and highly profitable growth and serving the growing energy needs of Dubai.

ENOC strives to attract, develop and retain top talent to become the employer of choice, while adopting latest technologies and implementing best practices to achieve world-class performance. ENOC is also focused on meeting and exceeding customer expectations in terms of quality and service, and in maintaining high industry standards with respect to environment, health and safety.

ENOC actively participates in an increasingly broad range of business ventures. Its joint ventures with major international companies allow partners to pool their technology, know-how and expertise along with their resources to further their commercial success.

Since its inception, ENOC has been guided by its philosophy of quality and professional management based on modern business concepts for commercial success and sustainable growth. Today it is poised to engineer a new and challenging period of growth and diversity. 

For further information, please contact:
Hiba Al Hafidh/ Sara Hamam
ASDA'A Burson-Marsteller
Tel: +971-4-3344550
Fax: +971-4-3344556
Email: h.alhafidh@asdaa.com/s.hamam@asdaa.com

© Press Release 2009