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The UAE’s Emirates International Investment Company (EIIC) has acquired a minority stake in General Atlantic’s Joe & the Juice, with the US investment firm retaining a majority stake in the hospitality chain. The deal values the company at $1.8billion.
EIIC, which is the investment arm of the Abu Dhabi-based National Holding Group, said the investment will help “accelerate expansion” for the brand with new global store openings.
Thomas Noroxe, CEO of Joe & The Juice, said the investment will extend the brand’s existing relationship with the National Holding Group and scale its franchised operations.
Headquartered in Copenhagen, Denmark, Joe & The Juice currently operates more than 480 stores across 23 markets with its 2025 revenue clocking approximately $500 million.
(Writing by Bindu Rai, editing by Seban Scaria)
