One- and two-bedroom apartments
Launch on March 31; pre-approval from March 28
Easy home finance support from Dubai Islamic Bank
Dubai, UAE; March 27, 2007: Emaar Properties will launch the West Tower at The Loft Towers residential complex within Downtown Burj Dubai on March 31. The Loft Towers assures the comfort of spacious living and features three towers - East, West and Central. The East Tower was launched recently to overwhelming investor response, which followed the successful sale of the Central Tower in December, 2006.
Dubai Islamic Bank will offer easy home finance solutions of up to 95 per cent of the value for the one- and two-bedroom apartments within the West Loft Tower.
"Situated on Burj Dubai Boulevard and built above the six-level podium of The Lofts, another residential project, The Loft Towers are preferred by those who love spacious living in the heart of the city," said Hussain A. Belshalat, Senior Sales Manager, Emaar Properties. "The West Loft Tower apartments offer up to 128.8 sq m of living space in close proximity to Burj Dubai, on course to become the world's tallest tower; The Dubai Mall, one of the world's largest shopping destinations; and Burj Dubai Square, a business hub."
The 30-storey West Loft Tower also has a penthouse of up to 250 sq m area. All homes come with floor to ceiling windows that heighten the feeling of space and light. Each floor will only have a maximum of six suites, all offering sweeping views of Downtown Burj Dubai.
Dubai Islamic Bank is offering easy home finances for tenors of up to 25 years on the West Loft Tower. "The central location is one of the key attractions of The Loft Towers," said Mohammad Al Ameery, Senior Vice President and Head of Branches and Distribution Network, Dubai Islamic Bank. "Residents can save on the high rents that they have to pay for staying in comparable locations and also own their home in the heart of New Dubai."
Potential investors can visit Downtown Burj Dubai Sales Centre for pre-approval from March 28, from 9am to 7pm or call toll-free 800-EMAAR (36227) for more details. Sales will start on March 31.
Residents at The Loft Towers will have access to a range of amenities including swimming pools, fitness centre, changing rooms, multipurpose rooms, a landscaped podium and parking space.
Downtown Burj Dubai is the flagship project of Emaar Properties. The AED 73 billion (US$20 billion) development features several residential components, commercial space, entertainment components.
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About Emaar Properties PJSC:
Emaar Properties PJSC is one of the world's largest real estate companies and is rapidly evolving to become a global provider of premier lifestyles. Powered by its Vision 2010 to become one of the most valuable companies in the world, Emaar is charting a new course of growth with a two-pronged strategy of geographical expansion and business segmentation.
Replicating its successful business model in Dubai, Emaar is extending its expertise in creating master-planned communities to international markets. Emaar is also developing new competencies in retail, hospitality and leisure, education, healthcare, finance and industry, which have evolved from its integrated approach to customer service and property development.
Listed on the Dubai Financial Market, part of the Dow Jones Arabia Titans Index and certified to ISO9001:2000 for quality standards, Emaar is developing Burj Dubai, on its way to become the world's tallest tower, and The Dubai Mall, one of the world's largest shopping and entertainment destinations. In Saudi Arabia, Emaar is developing King Abdullah Economic City, the Kingdom's largest private sector project.
Emaar's portfolio currently covers the following countries: the UAE, Saudi Arabia, Jordan, Syria, Lebanon, Morocco, Egypt, Turkey, Libya, India, Pakistan, the US and the UK.
A multiple-award winning developer, Emaar has strengthened its product sale competencies, market reach and best practices through strategic acquisitions and joint ventures. Emaar acquired John Laing Homes, America's second largest privately held home builder; Hamptons International, UK's premier real estate company; and formed a joint venture with Turner International to strengthen execution capabilities.
Emaar has joined hands with Giorgio Armani and Accor Hotels to strengthen its presence in hospitality, and will launch ten luxury resorts and hotels world-wide and 100 budget hotels in India. The company is opening educational institutions and healthcare centres in South Asia, Middle East and North Africa and the Subcontinent. Emaar acquired Singapore-based leading education provider, Raffles Campus, to extend expertise to its educational institutions.
Emaar holds 30 per cent equity in Dubai Bank, focused on retail and commercial banking. Emaar is also the largest shareholder in Amlak Finance, UAE's leading Islamic home financing company. For more information, visit www.emaar.com.
For further information, please contact:
Kelly Home / Nedal Alasaad
ASDA'A Public Relations
Exclusive Affiliate of Edelman PR Worldwide in Middle East & North Africa
Tel: (+971 4) 335 5969;
Fax: (+971 4) 335 6080
E-mail: k.home@asdaa.com, n.alasaad@asdaa.com
© Press Release 2007
