Canon Middle East and ETCO partner to shape next generation of print professionals in Egypt

Cairo, Egypt, 08 April 2010: - ETCO, Canon's accredited channel partner in Egypt has demonstrated its commitment in helping shape the next generation of Egyptian printers. As part of the ongoing programme, thirty final year print students of Helwan University were invited to the Canon - ETCO showroom based in Al Obour City for a full day of hands on experience with Canon's cutting edge print technology from its flagship imagePRESS range including imagePRESS 7000VP Digital colour Press and imagePRESS 1135 Digital Black and White press equipped with Canon inline finishing options.

"We were pleased to welcome Egypt's top print students and discuss the huge potential of print technology in the region. It's been inspiring working and interacting with Helwan University students on this initiative as they've been so enthusiastic about the training and have come up with innovative and creative ideas. As a leading IT distributor, ETCO is well placed to share best practice and knowledge with students considering embarking on a career in printing and passing this knowledge on to Egypt's next generation of print professionals," commented Michel Azer, Marketing Director, ETCO.

"Our students got the opportunity to put the technology through its paces and experience the latest advances the print industry has to offer. In addition the students received on-the-job training and guidance from highly trained staff at ETCO which has certainly helped them fully understand the practicalities involved in the realm of digital printing," said Dr. George Nubar Simonian, Professor, Helwan University, Cairo.

This is the second year in a row that Canon Middle East has partnered with ETCO to provide Helwan University students with insightful insider industry knowledge and world class expertise to continue its commitment in shaping the next generation of printers who will drive the Egyptian printing industry.

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About Canon Middle East
Canon Middle East, a subsidiary of Canon Europe, is the operational headquarters for Canon in the Middle East and North Africa and is based in Dubai, UAE.

Founded in 1937 with the specific goal of making the best quality camera available to customers, Canon's tireless passion for the Power of Image has since extended its technology into many other markets and has established it as a world leader in both consumer and business imaging solutions. Its solutions comprise products, ranging from digital compact and SLR cameras, through broadcast lenses and portable X-ray machines, to multi-function and production printers, all supported by a range of value added services.

Canon invests heavily in R&D to deliver the richest and most innovative products and services to satisfy customers' creative needs. From amateur photographers to professional print companies, Canon enables each customer to realize their own passion for image.

Canon believes that considering the interests of society and the environment is an integral part of good business practice. This is embodied in its corporate philosophy Kyosei - 'To live and work together for the common good'.

Further information about Canon Middle East is available at: www.canon-me.com

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© Press Release 2010