14th May 2006: E4U, the electronics and entertainment retail concept recently launched by Al Sayegh Brothers will stock and sell phone systems from Syscom Emirates, a company owned by Dubai Investments.
Announcing this, Shahzad Ahmad, Marketing Director and Head of Retail at Al Sayegh Brothers said: "E4U is a new retail brand and we will continuosly strive to provide the world's best electronics and entertainment products through our E4U outlets. This tie-up with Syscom Emirates is significant in that respect."
Yawar Sajjad, General Manager, Syscom Emirates, said, "Our partnership with Al Sayegh Brothers is based on mutual benefit. We had recently allied with them to retail their LG mobile phones through outlets at Etisalat Business Centers. It is only natural that we chose them to retail our phone systems through E4U retail outlets. I see a great synergy working here."
-Ends-
About Al Sayegh Brothers Group:
Established in 1980 by Abdul Jabbar Al Sayegh and Ahmed Al Sayegh, the group has today evolved into a thriving multinational, multi-faceted company. Comprising of 100% wholly owned companies, divisions, and joint ventures, the group's current product portfolio is a judicious mix of reputable brands and innovative new products and services.
The group holds exclusive UAE franchise rights for some of the world's leading brands from Japan, USA, and South Korea. These include LG Electronics, Sharp, Olympus, Aiwa, Palson, Tohatsu and several others. Outside the UAE, the group has business interests in Qatar and Morocco.' with redistribution, retail and re-exports to African countries.
The Group is involved in the marketing and distribution of a wide variety of products and services in Electronics, Technical Supplies, Medical Supplies, Household and Healthcare Suppliers, Software, Advertising & Consultancy Services, Language Centers and Foodstuffs. The Group's strategy is driven by its global vision.
About Syscom Emirates
Established in 1991 in Austria, SYSCOM is owned today by Dubai Investments from the United Arab Emirates and by the Raiffeisen Group, the sixth largest private bank in the world.
The company's activities include manufacture and production of the following electronic devices in the UAE: SYSCOM PBX Series (Standard and Digital Telephone Systems), UFO (Fiber to Home, Fiber to the Desk), SECUREBOX (Encryption Devices), MEETING POINT (Networking Devices).
For more information Contact:
Rohini Rego
050 2384125
Anju Rajendran
0502384125
Communicraft FZ LLC
info@communicraft.net
© Press Release 2006
