First digital-focus conference series in the Middle East region

Dubai, UAE – Digitalks, Middle East’s first digital-focus conference series will take place on the 24th of January 2018 at the Novotel Hotel, World Trade Centre, Dubai. The conference series is the first of its kind in the region and convenes the brightest minds and digital experts from across the Middle East.  

Digitalks first edition will focus on “E-commerce challenges in the Middle East’’, addressing MENA’s online commerce market. The half-day conference will derive maximum value and return from digital technologies and marketing campaigns, with expert sessions that combine up-to-the-minute trends and industry insights.  

Naguib Toihiri, organiser of the conference & SEO department lead at RBBi commented, “The cutting-edge conference covers a wide range of topics that influence business decisions and will demonstrate the best in corporate digital strategies and tactics. With the e-commerce market estimated to be worth up to $10b by next year[1], the topics are set to revolve around new innovative ways of thinking and formulating cutting edge digital strategies.”

The conference will offer an extensive lending track with renowned regional speakers from L’Oreal, Souq, eXtra and RBBi, who will discuss dynamic, upcoming topics on marketing success offering attendees new perspectives of the digital industry with an excellent chance to network.

Speakers will deliver keynote sessions on e-commerce, best practice user experience for e-commerce in MENA, different ways to increase return on investment, digital market success stories, as well as a use case example from the Middle East largest e-commerce platform, Souq.com.

Attendees will walk away with actionable strategies for taking their digital marketing to the next level, including an e-commerce checklist. The conference is a unique opportunity to learn directly from people that are successfully practicing the latest techniques and strategies, in addition to relatable case studies.

"With the digital landscape evolving so rapidly, it's important to identify emerging trends in digital marketing and learn how to capitalize upon them to drive revenue and engage guests," said Abdelaziz Mohammed, one of the speakers and Regional Head Digital Marketing at Souq.com. "This conference will deliver the most compelling and comprehensive digital education for marketeers, and will bring together key stakeholders to address the most critical trends affecting digital marketing in businesses today."

Tickets go on sale beginning of December. For more Information on the agenda, registration and sponsorship opportunities, please visit www.digitalksdubai.ae.

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[1] Frost and Sullivan

© Press Release 2017