23 December 2003
Deira City Centre has won a major honour for its achievement in building a leading brand by being judged the ‘Retail Brand of the Decade’ at the Gulf Brands of the Decade Awards.
Deira City Centre was judged the Brand of Decade in the ‘Retail and Duty Free’ category against its major competitors.
Deira City Centre General Manager Mr Rashid Zakaria Doleh said: 'This is a great recognition for Deira City Centre as not only a great brand but is validation of Deira City Centre being the people’s choice in shopping in Dubai."
"Deira City Centre has long been the retail heart of Dubai and a must-see destination for visitors to the Emirates," he said.
Mr Doleh also thanked the mall’s advertising and communications agency TBWA/RAAD, saying that this award was a key achievement in the current business climate which has seen unprecedented growth and competition in the UAE retail.
"The award highlights the great work of the total Deira City Centre marketing team and TBWA/RAAD for its tireless work in positioning the mall as a leader in its field," Mr Doleh said.
Deira City Centre has an aggressive expansion and business strategy and recently unveiled a totally new level with more than 24 new stores and has focused its efforts on customer service and providing the type of stores and layout that shoppers demand from a key mall.
It is also a key sponsor of the annual DSF promotion and, aside from its 300-plus stores, is a key focal point for year-round total family entertainment and community based services and facilities in Dubai.
Leading marketing publication, Gulf Marketing Review introduced the Gulf Brands of the Decade Awards to mark its tenth anniversary. Entries were judged on brand promise and strategy. In each of the eleven business categories, a winner and a highly commended entry were selected.
The winners in the other categories were: Saudi American Bank (banking, finance and insurance); Afia (FMCG - foods); Cooline (consumer durables); Tejari.com (e-commerce and IT); Saudi Aramco (petrochemicals, industrial and manufacturing); Saudi Net (services and telecommunications); Emirates (travel, tourism, hotels, sports and leisure); Al Jazeera Channel (media and advertising); and Dubai Media City (government, semi-government and NGOs.
H.H. Sheikh Mohammed bin Rashid Al Maktoum won the Gulf Marketer of the Decade Award for his contribution to positioning Dubai as a winning global brand.
Winners were announced at a special gala dinner at Madinat Jumeirah, Dubai.
-Ends-
About Deira City Centre:
Deira City Centre is the flagship shopping, leisure and entertainment centre within the Majid Al Futtaim Group’s property portfolio. A multi-faceted complex, it has over 305 stores and attracts 20 million visitors a year, making it one of Dubai’s top attractions. It is unique for its variety of retailers and for its anchor stores including Carrefour, IKEA, Debenhams, Woolworths, Virgin Megastore, Paris Gallery, Sun and Sand Sports and Magrudy’s. As well as a great shopping experience, Deira City Centre is home to Sofitel City Centre Hotel; the 11 screen multiplex Cinestar; Magic Planet family entertainment centre; City Walk, an eating and leisure retailing boulevard on the second level; Arabian Treasures, an enclosed ‘souk’ featuring 14 unique shops; the Textile Court on the second level, and the new ground level of 24 shops and services.
Deira City Centre has won a major honour for its achievement in building a leading brand by being judged the ‘Retail Brand of the Decade’ at the Gulf Brands of the Decade Awards.
Deira City Centre was judged the Brand of Decade in the ‘Retail and Duty Free’ category against its major competitors.
Deira City Centre General Manager Mr Rashid Zakaria Doleh said: 'This is a great recognition for Deira City Centre as not only a great brand but is validation of Deira City Centre being the people’s choice in shopping in Dubai."
"Deira City Centre has long been the retail heart of Dubai and a must-see destination for visitors to the Emirates," he said.
Mr Doleh also thanked the mall’s advertising and communications agency TBWA/RAAD, saying that this award was a key achievement in the current business climate which has seen unprecedented growth and competition in the UAE retail.
"The award highlights the great work of the total Deira City Centre marketing team and TBWA/RAAD for its tireless work in positioning the mall as a leader in its field," Mr Doleh said.
Deira City Centre has an aggressive expansion and business strategy and recently unveiled a totally new level with more than 24 new stores and has focused its efforts on customer service and providing the type of stores and layout that shoppers demand from a key mall.
It is also a key sponsor of the annual DSF promotion and, aside from its 300-plus stores, is a key focal point for year-round total family entertainment and community based services and facilities in Dubai.
Leading marketing publication, Gulf Marketing Review introduced the Gulf Brands of the Decade Awards to mark its tenth anniversary. Entries were judged on brand promise and strategy. In each of the eleven business categories, a winner and a highly commended entry were selected.
The winners in the other categories were: Saudi American Bank (banking, finance and insurance); Afia (FMCG - foods); Cooline (consumer durables); Tejari.com (e-commerce and IT); Saudi Aramco (petrochemicals, industrial and manufacturing); Saudi Net (services and telecommunications); Emirates (travel, tourism, hotels, sports and leisure); Al Jazeera Channel (media and advertising); and Dubai Media City (government, semi-government and NGOs.
H.H. Sheikh Mohammed bin Rashid Al Maktoum won the Gulf Marketer of the Decade Award for his contribution to positioning Dubai as a winning global brand.
Winners were announced at a special gala dinner at Madinat Jumeirah, Dubai.
-Ends-
About Deira City Centre:
Deira City Centre is the flagship shopping, leisure and entertainment centre within the Majid Al Futtaim Group’s property portfolio. A multi-faceted complex, it has over 305 stores and attracts 20 million visitors a year, making it one of Dubai’s top attractions. It is unique for its variety of retailers and for its anchor stores including Carrefour, IKEA, Debenhams, Woolworths, Virgin Megastore, Paris Gallery, Sun and Sand Sports and Magrudy’s. As well as a great shopping experience, Deira City Centre is home to Sofitel City Centre Hotel; the 11 screen multiplex Cinestar; Magic Planet family entertainment centre; City Walk, an eating and leisure retailing boulevard on the second level; Arabian Treasures, an enclosed ‘souk’ featuring 14 unique shops; the Textile Court on the second level, and the new ground level of 24 shops and services.
© Press Release 2003
