Dubai: Dubai’s hottest nightlife spot, The Birdcage, has announced the appointment of world-class professional Herbert Jones as General Manager.

As The Birdcage's General Manager, Herbert will oversee the highest quality of food and beverage services while leading the team to deliver exceptional guest experiences. A key focus point that Herbert has set out to achieve within the role is to elevate The Birdcage’s cocktail offering even further to deliver unique experiences and take guests on a journey through mixology. Known for his evident charm, The Birdcage has already seen significant improvements in terms of delivering outstanding service and standout cocktails since his appointment. As a passionate leader, Jones has always paid attention to the details, ensuring that everything runs smoothly and every element is carefully considered. 

Charismatic and always up for new challenges, Herbert describes himself as a "Citizen of the World", having lived in nine different countries and travelled across more than thirty others, he was exposed at an early age to a diverse and multicultural environment. These travels helped shape his curiosity for the hospitality, tourism, and travel industries and led him to where he is today.

Herbert’s passion and commitment to excellence have brought him to the upper echelons of the F&B industry. His decade long experience includes the award-winning rooftop bar TWENTY THREE where he served as Bar Manager, before moving to the Accor management team for EXPO 2020, running all F&B operations for the France Pavilion. He then joined Swisshotel Al Murooj as Food and Beverage Operations Manager before landing his final role as General Manager of the vibrant and lively rooftop bar and lounge, The Birdcage.

Herbert's great confidence and know-how of the region’s nightlife industry, will support with his aim to lead The Birdcage, both operationally and commercially, to new heights.