Dubai - UAE: Embracing the spirit of giving during the holy month of Ramadan and in the lead up to Eid Al Fitr, Mattel is donating 20% of its sale proceeds to Dubai Cares, part of Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI), in support of children and youth’s education in developing countries. As customers shop for their Eid gifts, they have the opportunity to make a significant difference in a child's life by purchasing toys from Barbie, Hot Wheels, Fisher Price, MEGA or Uno, Scrabble and Pictionary games from one of Toys “R” Us’ ten branches across Dubai or online*.
The initiative was launched at the start of Ramadan and will only continue until Eid Al Fitr with the aim of raising AED120,000 by the end of this Holy Month.
Zeina El Massri, Head of Marketing at Al Shula, Official Distributor of Mattel in the GCC said: “In addition to being a period filled with the spirit of humility and self-restraint, Ramadan is also a time for giving back. And giving more children access to education is a cause we fully support. Partnering with Dubai Cares for this initiative means that for every child that receives a Mattel gift, another child is receiving the gift of education, which should not be taken for granted.”
Abdulla Ahmed Alshehhi, Chief Operating Officer at Dubai Cares said: "We are delighted to collaborate with Mattel on this Ramadan initiative to provide the precious gift of education to children and youth in developing countries. We appreciate Mattel's efforts to involve its customers in this campaign during the holy month of Ramadan, allowing them to contribute to a noble cause directly. As we continue to play a significant role in shaping the global education agenda, we rely on the valuable support of business organizations like Mattel and their customers, to make a meaningful impact in the lives of those in need and create a brighter future for generations to come."
Dubai Cares was established in 2007 and works towards providing children and youth in developing countries with access to quality education. Since its inception, it has reached over 21 million beneficiaries in 60 developing countries through its impactful education programs.
To take part in this initiative, visit any Toys “R” Us store in Dubai or visit the Toys “R” Us website*.
Mattel partners with Dubai Cares to provide children and youth with the priceless gift of education this Eid
Until Eid Al Fitr, all purchases of Mattel toys and games from Toys “R” Us will contribute to Dubai Cares’ education programs
Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.
The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.
To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.
