Latest wireless network-capable MFC series delivers high competency and convenience with superior technologies and capabilities
Brother Gulf, a leader in home and business IT peripherals that focuses on the 'Customer-First' approach, is looking to reinforce its Middle East market leadership with the launch of a new range of A3 and A4 inkjet printers at this year's Channel Partners Meet, which was held yesterday (November 16, 2011) at The Armani Ballroom, Burj Khalifa in Dubai. The guest-of-honor for the evening's event was Yuji Furukawa, Representative Director and Senior Managing Executive Officer, Brother and was joined by other senior officials of the company. In his keynote address, Furukawa detailed Brother's roadmap and channel strategy for the UAE and also talked about the new products and their engaging new features. Aside from the launch, another highlight for the evening was the 'Dealer and Power Retail Awards,' which aimed at recognizing the significant contributions made by Brother's channel partners in the region. Adding excitement to the event were the exclusive spot offers on Brother products given to guests present at the affair.
The new range of Multi Function Centre (MFC) inkjet printers launched that evening included the MFC -J6510DW (A3), MFC - J6910DW (A3), MFC - J430W (A4), MFC - J625DW (A4) and the MFC - J825DW (A4). The Channel Meet also served as the launch pad for 'Brother AR,' the company's new 3D Mobile Augmented Reality (AR) Application for Printer and MFC series. The new offering is the first of its kind AR application specially designed to experience printers and MFCs at a more interactive level. Installing the free application will allow customers to point their mobile devices at the inkjet Multi-Function Centre series creative visual such as the print advertisement or the brochure to see the features animated. This application can be viewed via the 'junaio' plug-in and is made possible by leveraging on the highly advanced technology capabilities of known AR experts, 'metaio' (www.metaio.com) and Dante Technologies. The free application will also give users the advantage of learning more about Brother products before making actual purchase decisions.
"The UAE is currently witness to a lot of growth and development across all industry verticals and we are proud to have been a major part of all this growth, helping position the country, Dubai in particular, as the commercial capital of the Middle East," said Yuji Furukawa, Representative Director and Senior Managing Executive Officer, Brother. "Brother has always been at the forefront of innovation, from inventing the world's first mono laser multi-function centers in 1995 to the world's first inkjet multi-function center, which can print, scan, copy and fax in A3 format. Our move to understand the demands of the market and develop printing solutions and products has even led to the release of the first tri-lingual label printer, which can print in English, Arabic and Persian."
Utilizing the five new MFCs can help key in savings of up to 50 percent in paper cost with Brother's automatic double-sided printing, and be more time-efficient with the Automatic Document Feeder (ADF), which allows users to scan, copy and fax multiple pages at one time. The machines are also efficient with high ISO printing speed of up to 12ppm (pages per minute) in black and 10ppm in colour.
"The UAE continues to be one of our key markets in the Middle East region and our long presence in the country has given us a key understanding of the needs and demands of businesses in the country. Today's event reflects the success that we have achieved in the UAE, being one of the most highly preferred brands in printing systems for companies, organizations, SMBs, SOHOs and even for home users. Brother is onto scaling new heights and we hope you join us as we traverse this pathway to success," said Shinji Tada, Managing Director, Brother Gulf.
The new models come in a compact and sleek design that occupies less space and is also being presented with an intuitive interface with key access to many functions via the wide colour 3.3 inch LCD touch screen. The new inkjet series offers two options of ink cartridges, which include the standard-yield or high-yield cartridges, which have been developed to meet different consumer printing needs.
"Innovation alone is not the answer to today's growing tech-savvy population. It is more on the lines of the development and creation of a product that can exceed customer expectation with the infusion of new technology, ease of use and is backed with strong after-sales support. As a famous saying goes, 'You don't just sell a machine, but a concept.' Brother, with its rich experience and pioneering history, could not have achieved all this success without our partners and the millions of Brother end-users, who are not only from this region but from across the world," concluded Furukawa.
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About Brother International (Gulf) FZE:
Brother International (Gulf) FZE is a subsidiary of Brother Group, Japan, one of the global leaders in the development and manufacturing of technologies in the printing, communication and digital imaging industries for homes, SOHOs and enterprises. The company's headquarters for Middle East, Africa and Turkey, with fully integrated sales, marketing and services capabilities, is located at the Jebel Ali Free Zone in Dubai. Brother International (Gulf) FZE has authorized distributors across the MENA region, including Africa and Turkey. The core products of the company are Laser printers, Facsimile machines and Multi-Function Centres. Brother's product range also includes Labelling machines, Electronic Typewriters, Mobile Printing Devices, Home Sewing machines and Embroidery machines.
For more information, please contact:
CommuniGate Middle East
PO Box 66861, Dubai, UAE
Tel: +971 4 3988134
Fax: +971 4 3988137
Email: info@communigateme.com
Website: www.communigateme.com
© Press Release 2011
