Dubai, UAE : The global integrated logistics solutions provider, Asyad Group, in partnership with Hypermotion Dubai, the German-originated exhibition addressing the transformation and future of the transport, logistics and mobility sectors, is giving innovation-driven entrepreneurs a platform to shine and compete for a life-changing prize of US$50,000.

To help foster sector growth, Asyad Group, along with its official technology partner, Omantel, and Hypermotion Dubai, have created the ‘Logistics Startup Challenge’, to be held in a special zone designed to harness the potential of burgeoning new companies, entrepreneurs, and ideas at Dubai Exhibition Centre (DEC) from 2 – 4 November.

The Logistics Startup Challenge will seek entrants across six key growth pillars for mobility and transport logistics, namely artificial intelligence, cyber security, robotics, logistics, smart mobility and drones, and will include a pitch contest, where entrepreneurs will present their solutions to an audience of regional and international investors.

The programme also features networking events with industry leaders, and a dedicated mentorship clinic to address challenges and opportunities for start-ups.

Abdulrahman Al Hatmi, Asyad Group CEO, said: “Innovation is paramount for the advancement and competitiveness of the logistics industry.  Our collaboration with Hypermotion Dubai will not only bring to the forefront existing challenges but also present viable solutions and allow us to engage with forward-thinking talents who will shape our future.  Together with Omantel’s digital leadership, we are promoting best practices in the digital sphere, providing an unprecedented opportunity for entrepreneurs to tap into valuable expertise and ultimately, funnel it into the sector. Our challenge is just the start.”

Al Hatmi went on to add that Asyad Group will also be running a two-day Hackathon challenge and is inviting leading data scientists to solve critical problems in the mobility, logistics and transport sectors. The event will be supplemented by full-day workshops and a nine-hour session where teams will be divided to solve the challenge.

“Home to some of the region’s largest logistics companies, the GCC is a global leader in creating a meaningful startup ecosystem and has fostered growth in this segment for a number of years,” commented Simon Mellor, CEO at Messe Frankfurt Middle East, the organiser of Hypermotion Dubai.

“This is supplemented by a range of initiatives such as the creation of free zones, government programs, visa incentives and world-class training and development, all specifically designed to foster an entrepreneurial community and drive innovation.

“Hypermotion Dubai is perfectly aligned with the UAE and wider GCC’s startup and SME sector goals, and we are honoured to partner with Asyad Group to give more entrepreneurs the chance to show how they can contribute to a thriving sector.”

Hypermotion Dubai is expected to attract high-level C-suite participation from international, regional and local government entities and private organisations to chart the future of logistics, mobility, infrastructure and transport ecosystems.

Through the event’s three content streams – Hypermotion Lab, Smart Mobility Conference and Scalex (co-hosted with Materials Handling Middle East) – disruptive thinkers from around the world will gather to share pioneering ideas and concepts set to shape the future of mobility and transport.

Thought leaders confirmed to take the Hypermotion Dubai stage include Anthony Foxx, the former United States Secretary of Transportation; Abdullah Al Shamsi, Senior Director of Future of Things, Dubai Aviation Engineering Projects; Prof. Carlo Ratti, Director, Senseable City Lab, Massachusetts Institute of Technology; and Josh Giegel, CEO and Co-Founder, Virgin Hyperloop.


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Background information on Messe Frankfurt

Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With just under 2,600 employees at 29 locations, the company generates annual sales of some €736 million. We have close ties with our industry sectors and serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of the Group’s key USPs is its closely knit global sales network, which extends throughout the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. Headquartered in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).

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About Messe Frankfurt Middle East

Messe Frankfurt Middle East’s portfolio of 16 exhibitions includes Automechanika Dubai, Automechanika Riyadh, Beautyworld Middle East, Beautyworld Saudi Arabia, Hardware + Tools Middle East, Intersec, Intersec Saudi Arabia, Gifts & Lifestyle Middle East, Light Middle East, Materials Handling Middle East, Materials Handling Saudi Arabia, Middle East Cleaning Technology Week, Paperworld Middle East, Prolight + Sound Middle East, and SPS Automation Middle East.  The subsidiary also organises a series of conferences and seminars including Digital Next, Think Light, and the International Conference on Future Mobility.  In 2019, Messe Frankfurt Middle East exhibitions combined featured 6,282 exhibitors from 68 countries and attracted 150,545 visitors from 156 countries.  For more information, please visit our website at     

Gareth Wright
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