27 September 2005
Oracle JD Edwards Solution Will Allow Automation of Finance, Logistics and Warehouse Management Processes

Dubai, United Arab Emirates - The Dubai based business conglomerate, Al Tayer Group, has completed a significant update of its enterprise applications to the latest version of Oracle JD Edwards EnterpriseOne enterprise resource planning system in order to increase operational efficiency, increase productivity and gain greater visibility of its core business processes.

Al Tayer Group, a prominent player in the automotive, engineering, fashion and jewellery, interiors and contracting, perfume and cosmetics, publishing as well as real estate, travel and logistic sectors, has been a JD Edwards EnterpriseOne for several years and has decided to upgrade to the latest release after it has gained confidence in roadmap for JD Edwards EnterpriseOne now supported by Oracle worldwide and in the Middle East. The system implemented was completed successfully. 

Evan Powell, Al Tayer Group's General Manager - IT, said: "Al Tayer has been successfully running JD Edwards ERP system, in 36 group companies, since 2001. We trust the new Oracle JD Edwards EnterpriseOne 8.11 solution to provide even greater flexibility and corporate visibility across the entire business."

Senior executives at Al Tayer Group now expect the investment in Oracle JD Edwards EnterpriseOne to help the management adapt more easily to the ever-changing business environment. In addition to streamlining Al Tayer's finance, logistics and warehouse management processes, the Group has also chosen to deploy Oracle JD Edwards solutions for customer relationship management (CRM). The new CRM modules will empower Al Tayer's employees to provide even better service and care to the group's elite customer base.

Dwight Mitchell, General Manager of Mitchell & Associates, the Dubai-based system integrator (SI) that installed the system, commented: "We were immensely pleased with the success of the project. Mitchell & Associates has been working with the JD Edwards product line for 20-years, and we have worked on hundreds of client solutions in the enterprise resource planning arena. Al Tayer  is one of Dubai's most widely recognized brands and we were happy to be chosen as the solution provider to help support its continued growth."

As a single suite of robust, industry-specific business applications, Oracle JD Edwards EnterpriseOne is an ideal solution for organizations that need to maximize resources and utilize budgets more effectively. Offering a lower total cost of ownership, the system already has a track record of delivering outstanding value to thousands of businesses, increasing business agility and enabling them to do more with less.

"Al Tayer's incredibly successful implementation of Oracle JD Edwards EnterpriseOne demonstrates the quality of our partners and is a reflection of Oracle's commitment to the product's long term future," said Ayman Abouseif, Managing Director, Oracle, Gulf States. "It is a solution which is ideally suited for organizations that manufacture, construct, distribute, service, or manage products or physical assets. Furthermore, in the past two years, there has been significant and numerous product enhancements to the system, with more planned in the future, including Oracle's plans for Project Fusion - the next-generation enterprise applications," he concluded. 

-Ends-

About Al Tayer
Founded in the United Arab Emirates in 1979, Al Tayer Group is a family owned business comprising of  36 companies supported by a team of 2900 employees.  The group represents some of the world's most renowned brands in the Automotive, Department Stores, Fashion, Jewellery, Perfumes & Cosmetics, Business & Service sectors as well as Catering, Engineering, Manufacturing and Publishing industries. For more information about Al Tayer Group, visit our Web site at www.altayer.com

About Oracle
Oracle is the world's largest enterprise software company.  For more information about Oracle, visit our Web site at www.oracle.com/me or contact Aly Rifaah on +9714 3909000.

For more information, please contact:
Aly Rifaah
Oracle Middle East
Tel: +9714 390 9000
E-mail: ali.eltahtawi@oracle.com

© Press Release 2005