Wales supporters have flocked to the Spanish island of Tenerife to support their team in the World Cup instead of Qatar after a fan suggested the idea in a tweet that went viral.
When Wales qualified for the tournament for the first time since 1958 in June, Bethany Evans, 25, looked in to going to Qatar but was put off by the steep cost and strict restrictions on alcohol.
So she suggested Tenerife as an alternative on Twitter "as a joke" and the idea snowballed, with the post re-tweeted over 200 times and some 2,500 fellow Wales fans reaching out to say they would join her.
"I really thought it would just going to be me and a few friends so this is absolutely incredible," said Evans, a health and safety manager from Pontypridd, Wales who flew to Tenerife on the opening day of the tournament with her father and six friends.
She said she paid 750 pounds (865 euros, $905) for a flight to Tenerife and a week's accommodation while going to Qatar would have set her back 3,000 pounds.
Pubs and restaurants on Tenerife, part of Spain's sun-kissed Canary Islands off the northwest coast of Africa, have rolled out the welcome mat, decorating their walls with Welsh flags and putting Wales matches on TV.
Kelly Spiers, 45, the owner of the Original Wigan Pier pub and its sister bar La Flaca next door in Costa Adeje in southwestern Tenerife, said she had to order extra beer after she agreed at Evans's request to host fans.
Decked out in red Welsh football jerseys and bucket hats, hundreds of Wales fans packed the two bars for their side's 1-1 draw with the United States in their opener on November 21 and the 2-0 defeat to Iran in Friday.
"A lot of us have lost our voices because we have been shouting across the bar trying to get people's orders because they were so noisy," said Spiers, who is from Northern Ireland.
Spiers, who has lived in Tenerife for 26 years, has given Welsh names to cocktails and hired a choir to perform during halftime of the Welsh team's crucial match against England on Tuesday.
A draw will be enough for England to make it through to the last 16 whereas Wales need to beat England to have any chance of qualifying, and hope for a draw between the United States and Iran in the other match.
Welsh fans have jammed other bar and restaurants in palm-lined Costa Adeje as well as nearby Los Cristianos and other coastal towns dotted across Tenerife, the most visited of the Canary Islands which is home to around 93,000 people.
Tony Lankshear, who works at Hoops Bar in Los Cristianos, said there have been Welsh fans "in every night" since the tournament began.
"It just sort of caught on. Word spread among all the Welsh supporters, a lot of them decided 'right let's go over and have a party in Tenerife'," he said.