Abu Dhabi launches campaign to offer residents new experiences

The Department of Culture and Tourism - Abu Dhabi (DCT Abu Dhabi) on Friday announced the launch of 'Rediscover Abu Dhabi' campaign.

'Rediscover Abu Dhabi' sees collaboration between the private and public sectors in the local tourism industry, and comes as part of DCT-Abu Dhabi's efforts to enhance the offerings and tourism experience in the Capital.

The campaign is working in parallel with another DCT Abu Dhabi initiative - Go Safe certification - which ensures that hotel establishments are adhering to the strictest hygiene and safety guidelines. More than 95 per cent of hotels in Abu Dhabi are on track to receive the certification.

Recent UAE sentiment reports noted that 81 per cent of residents had originally planned to take international trips during the summer of 2020, but that 93 per cent of those either cancelled or postponed their travel plans, due to the global outbreak of the pandemic. This presents an ideal opportunity for residents to 'rediscover' Abu Dhabi and experience unmatched diverse offerings to suit everyone's needs.

"We have worked relentlessly to tackle consumer concerns and prepare Abu Dhabi from every front in order to safely welcome visitors once again," said Ali Hassan Al Shaiba, Executive Director of Tourism and Marketing at DCT Abu Dhabi.

"'Rediscover Abu Dhabi' is a special campaign that provides our local residents and the wider UAE community with the perfect opportunity to reconnect with the joys of Abu Dhabi, including its diversity and authenticity. Our partners across the private and public sector have been key contributors to this campaign, introducing a myriad of offers that can be enjoyed by our residents. We are excited for our local visitors to experience Abu Dhabi's hidden gems and rediscover its serenity."

The campaign will include a variety of deals and offers across hotels and attractions, as well as the retail and F&B sectors.

Recently, Abu Dhabi launched the 'Unbox Amazing' campaign, which is part of Abu Dhabi's summer platform and includes a wide range of exciting offers and experiences within the retail and culinary scenes.

Additionally, residents will be able to enjoy all-inclusive packages, such as a hotel stay accompanied by experiences at popular attractions in Abu Dhabi, including Ferrari World Abu Dhabi, Louvre Abu Dhabi, Yas Waterworld, and more.