ABU DHABI- His Highness Sheikh Mohamed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces, has witnessed the launch of the National Food Loss and Waste Initiative Ne'ma, to encourage public and private sector entities to collectively address food waste and encourage responsible consumption to preserve food resources for a sustainable future.

The initiative was developed by the Abu Dhabi Crown Prince’s Court, Emirates Foundation, and Ministry of Climate Change and Environment. It will contribute to achieving the UAE’s target of reducing food waste by 50 percent by 2030 to meet the country’s food security strategy and UN sustainable development goals.

Present at the launch event were H.H. Sheikh Abdullah bin Zayed Al Nahyan, Minister of Foreign Affairs and International Cooperation; H.H. Sheikh Khaled bin Mohamed bin Zayed Al Nahyan, Member of Abu Dhabi Executive Council and Chairman of Abu Dhabi Executive Office; H.H. Sheikh Theyab bin Mohamed bin Zayed Al Nahyan, Chairman of Crown Prince Court; Sheikh Sultan bin Tahnoon Al Nahyan, Chairman of the Board of the Frontline Heroes Office; in addition to a number of officials.

Sheikh Mohamed bin Zayed said, "Guided by the values of our founding fathers and ancestors when it comes to rational consumption of food, we are determined to transmit our values and behaviour that is deep-rooted in our Emirati society to our current and future generations to achieve sustainability."

He urged all members of the society to adopt a culture of shared responsibility and commitment and correct societal behaviour and practices that cause food waste to ensure the sustainability of the nation’s food resources and other blessings that Allah Almighty has bestowed upon the country.