The Middle East public cloud market is expected to grow at a CAGR of 21% until 2027 and reach an estimated AED36 billion ($9.8 billion), said Antti Ålander, Senior Channel Manager, EMEA, BitTitan.

With IT spending for cloud computing increasing at an exponential rate in the Middle East, BitTitan sees greater growth prospects for its business across the region.

“The region is in a very active adoption phase for public cloud services and XaaS (anything as a service) across a wide range of businesses for the next few years,” he said.

Increasing penetration

Published by Blueweave Consulting, the Middle East Public Cloud Market Report released earlier this year mentions increasing penetration of cloud services among SMEs as a key driver for the growth of the public cloud market in the region, in addition to increasing demand for Artificial Intelligence (AI) and machine learning services and solutions that enable businesses to monitor, analyse and visualise large volumes of unprocessed data.

“Small businesses in the region, especially in the UAE and Saudi Arabia, are expanding their cloud deployment initiatives to enable faster business analytics that will empower their enterprises to compete more aggressively in the market and achieve future growth,” added Alander, who will be heading the participation of BitTitan, the global leader in cloud migration and managed services automation, through its international distribution partner Logicom at the forthcoming Gitex Global to be held from October 10 to 14 at the Dubai World Trade Centre.

The highlight of BitTitan’s participation at Gitex will be the relaunch of a licence called the Tenant Migration Bundle for Microsoft 365 to Microsoft 365 migrations with MigrationWiz, which is intended to be used as part of the toolset managed service providers and system integrators use to onboard their clients to Microsoft 365 or Google Workspace in most effective way without disruption to client business.


MigrationWiz automates large part of the onboarding projects – specifically scoping and moving existing data from other systems to destination Microsoft/Google tenant (or between cloud tenants).

“This enables the IT partner and client to focus on more important matters such as fast and disruption free onboarding experience from client perspective, or enabling their engineers to focus on more profitable tasks from a partner perspective,” explained Alander.

Looking ahead, BitTitan predicts expanded Microsoft Teams usage beyond chatting as a future trend that will present opportunity for businesses to integrate and automate processes in the new interface.

New possibilities

“Another very interesting case will be the just announced cooperation between Salesforce and WhatsApp. This presents further new possibilities when it comes to engaging your contacts who didn’t finalise their shopping cart or prefer chatting over speaking on the phone and can potentially drive sales growth for businesses looking to improve their sales performance in the near future,” said Alander.

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