Durrat Marina unveils stunning corporate identity
Business CorrespondentBatelco, Bahrain's leading integrated communications provider, has announced the introduction of additional benefits for its webhosting service, as part of the company's ongoing efforts to add top quality services for the business community.
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Durrat Marina yesterday revealed its corporate identity for the multi-billion dollars mega project Marina, a first of its kind in the Middle East.
The project will offer over 3,000 residences consisting of waterfront villas, town houses, apartments, and commercial and recreational facilities. The Marina will be designed to accommodate over 300 boats and yachts.
The Marina's powerful corporate identity appeals to the senses by using the natural elements that the Marina evokes, including lush green grass, pure refreshing water, and fine, relaxing sand. Each element is presented in the shape of a sail, coming together to form a powerful combination of elements, creating Durrat Marina's vibrant corporate logo.
The logo has been designed by corporate edge, the agency responsible for creating the logo of Durrat Al Bahrain. The corporate identity is the result of a joint partnership between Durrat Marina's senior management and O2 Marketing Communications, who have worked closely together to ensure that the brand projects the experience of luxury living while creating compelling awareness that indulges the senses.
One of the grandest real estate projects in the Gulf, Durrat Marina is the joint venture of Al Khaleej Development Company (Tameer) and Durrat Al Bahrain. Designed to be the most exquisite Marina in the Gulf, it will boast state-of-the-art luxuries like waterfront cafes, elegant restaurants, promenades, retail galleries, and lavish resorts with over 3,000 residential units, destined to be a prevailing tourist attraction.
"We are excited about our new corporate identity...the campaign will include grand, unbelievable advertising mediums that have never been seen before! Our new identity projects Durrat Marina as a landmark of luxury living and beautifully reflects our vision and core values. Not only will Durrat Marina make a splash in Bahrain, it is sure to create head waves across the gulf; it will outshine prominent Marinas across the world, Durrat Marina will undeniably mark the Kingdom of Bahrain on the map as a destination of luxury living because of its astounding architectural design and unparalleled services," said Ahmed Al Qattan, Chairman of the executive committee, Durrat Marina.
Chris Wood, Chairman of Corporate Edge, said: "We are pleased that to have developed a solid corporate identity for Durrat Marina. We feel that we have really captured the essence of the marina."
Durrat Marina, the world class residential, leisure and retail development located on 600, 000 square metres within the seaside resort of Durrat Al Bahrain, at the south coast of Bahrain. Bahrain's most inspiring development, Durrat Al Bahrain is deemed as a hallmark resort island city.
Located on the south coast of Bahrain, this 21 square kilometres development has been created across a cluster of 15 spectacular islands. It will host, among its many kaleidoscopic offerings, over 2000 beautiful beachfront villas, 3600 executive apartments and offices, luxury hotels and spa resorts, parks and entertainment precincts, mosques and international schools, premier retail malls, restaurants and Ernie Els designed 18-hole championship golf course.
By Mahmood Rafigue
© Bahrain Tribune 2008
