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Saudi Arabia - Millennial travellers are forecast to become the dominant consumer group globally by 2020, yet the future appears closer for Saudi Arabia.
A new report by Euromonitor International prepared for The Hotel Show Saudi Arabia reveals that in 2016, 10.3 million people or 32% of the Kingdom's population are classed as millennials or young adults (aged 18-36). Meanwhile, 27 million domestic trips are forecast to be made by Saudi travellers this year.
In "Millennials - A new Breed of Travelers" Euromonitor defines the growing consumer segment as: "the first global generation"; "diverse"; "customise and adjust products and experiences to meet their unique needs"; "tech-dependent"; and "love to travel".
Ahead of The Hotel Show Saudi Arabia 2016 this week, South Korean technology giant Samsung reports high growth in the number of hotels in the Kingdom adopting its 'smart' technologies catered to millennial travellers.
Ahmed Skaf, Country Solutions Manager at Samsung said: "In an increasingly connected world, hospitality providers are expected to deliver distinctive, high-tech experiences which exceed guest expectations. The rising demographic of millennial travelers, particularly in Saudi Arabia where there is a significantly young population, are also looking for a high level of personalisation and autonomy."
"We have seen a significant increase in the last 3 years of the number of hotels adopting our Samsung Smart Hospitality Solutions in Saudi Arabia," he continued. "Nearly all of the leading hotel chains in the Kingdom have now effectively devised online purchase and payment options, and the importance has shifted to tech elements such as instant check-in processes and digital signage solutions which Samsung provides."
Samsung's leading range of technology products designed for the hospitality industry includes processes for instant check-in, personalised services and smart signage or premium video displays for real-time information such as weather forecasts and exchange rates. "Features such as this can boost guest engagement, encouraging travellers to spend more time in hotel 'social spaces' such as lobbies," added Skaf.
Samsung will launch a new hospitality management solution (HMS) to the Kingdom's hospitality market at The Hotel Show Saudi Arabia 2016 - LYNK HMS Solutions - which enables in-room TVs to act as a central control for guests to personalise factors such as lighting and temperature, and for the hotel to send personalised notifications such as special offers.
In theme with the 'millennial' trend, at The Hotel Show Saudi Arabia's 2nd annual Vision Conference topics to be covered include: "Visualize what you imagine (with Samsung Display Solutions)"; "Using social and digital media to attract domestic travellers"; "Boutique hotels - winning over tomorrow's guests through customised experiences"; and "The future of hotel in-room entertainment".
See the full range of 'Samsung Smart Hospitality Solutions' and attend the Vision Conference for free at The Hotel Show Saudi Arabia 2016 (17-19th May 2016, 4-10pm; Jeddah Centre for Forums and Events). Find out more or register to attend at: www.thehotelshowsaudiarabia.com.
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About
The Hotel Show Saudi Arabia is organised by dmg events and belongs to the dmg hospitality portfolio comprising of The Hotel Show Saudi Arabia, The Hotel Show Dubai, Hotel, Food & Beverage India, The Leisure Show Dubai, Piscine Middle East, The Middle East Hotel Awards, The Middle East Pool & Spa Awards, The Vision Conference and TecSec Summit.
The Hotel Show
100% Hospitality for the hotel, restaurant, café and foodservice industry
The Hotel Show Saudi Arabia (17-19 May 2016, Jeddah Centre for Forums and Events) and The Hotel Show Dubai (17-19 September 2016, Dubai World Trade Centre) are pivotal business forums for the hospitality industry in the Middle East and Africa. Working with Department of Tourism and Commerce Marketing, industry associations, and partners, the 2016 shows include visionary features, extensive educational content (through the Vision Conference) and other knowledge sharing platforms together with senior level networking. Find out more or register to attend FREE at www.thehotelshowsaudiarabia.com or www.thehotelshow.com
About dmg events
An international exhibition and publishing company, dmg events produces market-leading exhibitions and conferences for the global energy, construction, coatings, hospitality and interior design industries. As a leading supplier of face-to-face business information, with a customer-centric focus that localizes operations and relationships, our objectives are to keep businesses informed and connect them with relevant consumers to create vibrant marketplaces across multiple event platforms and communities.
dmg events is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT) an international portfolio of information, media and events businesses listed on the London stock exchange.
dmg events Middle East, Asia & Africa
Founded in 1989, dmg events has operated in the Middle East since 1995 and owns many leading brands including The Big 5 portfolio of construction events, INDEX - the Middle East's largest event for the interior design industry and The Hotel Show, the longest running and most important event for the hospitality industry.
Headquartered in Dubai, UAE and with satellite offices in India, South Africa and the UK, dmg events Middle East, Asia & Africa organizes over 45 events across the Middle East, Africa, Asia, North America and Europe. The events attract more than 250,000 customers every year and provide opportunities for trade professionals to do business, network and learn. For more information visit www.dmgeventsme.com
About DMGT
'Satisfying the need to know'
DMGT manages a balanced multinational portfolio of entrepreneurial companies, with total revenues of almost £2bn, that provide a diverse range of businesses and consumers with compelling information, analysis, insight, news and entertainment. The company employs more than 10,000 people and is listed on the London Stock Exchange. It generated revenues of £1,864m and profit before tax of £291m in the year to September 2015. DMGT supplies high-value information to the insurance, property, energy, education and finance sectors, operates highly successful events and attracts a growing, global audience to its media activities.
The B2B businesses are:
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The consumer business, dmg media, includes:
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We have shareholdings as joint venture partners or associates in a variety of innovative businesses including Zoopla Property Group Plc* (Zoopla & Prime Location) and Wowcher.
DMGT aims to provide the highest quality information, insight and services to attractive growth markets in innovative ways, building on a track record of earnings and dividend growth. For more information visit www.dmgt.com
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For more information and/or images please contact Heather Macpherson, PR Manager of the dmg events hospitality portfolio on +971 4 445 3749 or heathermacpherson@dmgeventsme.com
© Press Release 2016
