“According to a report, the GCC processed meat market is likely to reach $1.5 billion by 2024. Saudi Arabia alone accounts for more than half of the food retail sales in the GCC region. We aim to reach 1,000,000 consumers within the first year of launch, to provide them an opportunity to lead a healthier and balanced lifestyle. The market had reached the maturity stage, and this was the time when innovation had to play a major role to propel the industry further. With the new range of products, we aim to not just include the health-conscious eaters to our potential consumer base, but advocate them to lead a healthier lifestyle,” said Jacek Plewa, General Manager at GFI.
The company's 'Chicken Quinoa & Kale Burgers' and ‘Super Chicken Quinoa & Kale Nuggets’ offer eight times less fat, 60% less calories, 30% more protein and six times more calcium as compared to the other chicken burger patties and nuggets available in the market today.
With innovation at its core, all products are 100 percent natural and in addition to the above mentioned, contain 90 percent more fiber, 40 percent less sodium, 40 percent less carbohydrates. With no preservatives, monosodium glutamate (MSG), trans fat, sugars, food fillers, food coloring, mechanically deboned meat (MDM) or gluten, which is in line with the brand’s philosophy, ‘Nothing to hide the choice is yours’.
“The new range products are highly nutritious and made from a healthy blend of boneless halal chicken breast, red quinoa, kale, and seven other mixed vegetables. Healthy Farm offers a wide range of affordable super-food based frozen foods in an effort to promote happiness and social responsibility to our communities to facilitate a balanced lifestyle. Especially, at a time when obesity, diabetes and cardiovascular diseases are on the rise in the region,” Plewa further said.
“Our first main task would involve educating our distributors, wholesalers, retailers and ultimately consumers about the product, the healthier ingredients. Our objective would be to raise awareness about the Healthy Farm brand, and the innovative unique products, the likes of which are never before seen in the market,” Plewa.
Additionally, the company has unveiled the latest line of ‘Aqua Kale 7 Portions’, offering health-conscious consumers with a convenient way to enjoy the health benefits of kale found in juices, smoothies, salads and other products.
“Healthy Farm is much more than a healthier food brand; we are the advocates for a healthier lifestyle. ‘Nothing to hide, the choice is yours’ epitomizes Healthy Farm’s philosophy of offering delicious, naturally healthy products, which directly communicates the benefits in the most transparent and honest way and thus empowering consumers into making the right choice. There will definitely be more products and also categories that will be introduced in the Health Farm brand as we strive to follow our long term strategic goal to offer innovative, quality focused and trusted choices for the consumers in line with their health and wellness,” Plewa noted. — SG
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