Starbucks successful Saudization campaign gathers pace

Saudi employment jumps from 9% in January 2017 to 23% in July 2018

  

Saudi Arabia, Riyadh :- Starbucks, the world's leading coffee brand, announced that its efforts to localize jobs in its outlets in Saudi Arabia have paid off, with increasing number of Saudi men and women now joining the company in various positions.

Launched in 2017, Starbucks' ongoing Saudization campaign has so far managed to increase the percentage of Saudi partners in the company from 9% to 23%. By 2020, Starbucks aims to localize 35% of its workforce and accelerate training of Saudi partners, at all levels.

"Starbucks is committed to hiring Saudi nationals as part of its brand growth strategy," said Rana Shaheen, Regional Communications and CSR Manager, Starbucks Middle East. "Our rigorous Saudization program has been a great success to date, but we are ready to take our efforts to the next level to achieve 35% Saudization within the coming three years."

Building on its global expertise and ethics, Starbucks Saudi Arabia is committed to creating better opportunities for Saudi youth in order to have a positive impact on Saudi society in the present and the future.

An equal opportunity employer, Starbucks is recognised globally as an employer of choice, engaging, recognizing and rewarding its young employees for their work and contribution and helping them to grow in their career and communities and to be leaders.

Starbucks KSA is committed to employing 400 Saudi nationals in the upcoming period as part of its support for the Saudization program and Vision 2030.

“Starbucks KSA is proud to open its arms to young Saudis in line with the country's National Transformation Program," added Rana Shaheen, Regional Communications and CSR Manager, Starbucks Middle East.    

Starbucks has been operating in Saudi Arabia since 2000. The company now has 154 locations with over 1600 partners, including 350 Saudis, an average of two Saudi partners in every Starbucks store across the kingdom.

In its effort to attract Saudi partners and as part of its social impact agenda, Starbucks addresses important workforce challenges and perceptions around the value of retail and service work and the role of a Starbucks employee, preparing Saudi youth for the economy and the jobs of tomorrow.

Saudi male and female partners can be assured of promising careers and fast track professional progress with Starbucks through continuous training in a welcoming and enriching work environment. The company continually engages, recognizes, and rewards partners for their contributions to Starbucks success. The brand encourages interested individuals from both sexes to apply for jobs through the company’s microsite www.starbucksforyouthksa.com.

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About Starbucks

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest quality Arabica coffee in the world. Today, the company is the premier roaster and retailer of specialty coffee in the world through its stores chain around the globe. The company commit to bring the unique Starbucks Experience to every customer through every cup. To share in the experience, please visit us in our stores. To learn more about Starbucks, go to www.mena.starbucks.com

For further information about Cisco, please contact:

Saleh Fahd Al-Hudib - Memac Ogilvy Public Relations - Riyadh

+966 (11) 293 0748 Ext. 227

Mobile: +966 (59) 916 0045

Email: Saleh.Fahd@ogilvy.com 

© Press Release 2018

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