UAE, Dubai- INFINITI Middle East has appointed Karsten Jankowski as General Manager, Marketing and Public Relations, leveraging his extensive experience in the communications and automotive industries.
Previously Deputy General Manager, Marketing, the transition marks a key promotion within the INFINITI communications team.
In his new position, Jankowski will spearhead the marketing and PR operations for the INFINITI brand in the region and will focus his efforts on digitalizing the marketing business and enhancing customer experience. Reporting directly to Markus Leithe, Managing Director, Infiniti Middle East, he will be managing high profile projects including marketing and media planning, product launches and brand strategy roll-out.
Jankowski’s career spans 15 years in the automotive industry. Before joining INFINITI he previously worked with Volkswagen-AG and Audi Volkswagen.
“Ever since joining INFINTI Middle East, Karsten has delivered some of the biggest campaigns ever undertaken by the brand in the region, and has played an instrumental role in enhancing the business,” said Markus Leithe, Managing Director, Infiniti Middle East. “We look forward to Karsten’s leadership in taking INFINITI’s brand and product communications to the next level during 2018 and beyond.”
Jankowski holds a Masters of Arts in German Language, literature, Philosophy, History of Art and a Masters of Business Administration in Management of Culture and Tourism.
INFINITI Motor Company Ltd. is headquartered in Hong Kong with representations in 50 markets around the world. The INFINITI brand was launched in 1989. Its range of premium automobiles is currently built in manufacturing facilities in Japan, the United States, United Kingdom and China. INFINITI plans to also expand manufacturing into Mexico.
INFINITI design studios are located in Atsugi-Shi near Yokohama, London, San Diego and Beijing.
INFINITI is in the middle of a major product offensive. The brand has been widely acclaimed for its daring design and innovative driver-assistance technologies.
From the 2016 season, INFINITI is a technical partner of the Renault Sport Formula One team, contributing its expertise in hybrid performance.
More information about INFINITI and its industry leading technologies can be found at www.INFINITI.com. You can also follow INFINITI on Facebook, Instagram, Twitter, LinkedIn and see all our latest videos on YouTube.
© Press Release 2018