Dubai UAE: Nissan Middle East is showcasing at Dubai International Motor Show this year the brand’s unique concept of ‘Nissan Energy Share’, the company’s approach to changing how cars are powered, driven and integrated into society to drive awareness around sustainable living in the near future.
At a dedicated ‘Energy Sharing Corner’ built on Nissan’s stand at the show, the brand is showcasing its expertise used from almost a decade in electric vehicles to inspire conversations about sustainability. Through quick and fun feet tapping on Nissan’s colourful electric energy-sharing pads, visitors have the opportunity to produce energy as a currency to pay for their cup of freshly brewed cappuccino or hot-chocolate prepared at a barista station that runs purely off the iconic Nissan LEAF - the world's best-selling electric car. As an extra taste, participants could opt to have their photo, taken at the station, or select one of the many Nissan images, on their beverage.
The brand highlights that the goal of this cutting-edge technology is to allow owners of Nissan’s electric vehicles to be able to easily connect their cars with energy systems and charge their batteries, power homes and businesses or feed energy back to power grids.
Thierry Sabbagh, Managing Director of Nissan Middle East, said: “Electric vehicles are just one element of Nissan’s vision. Our ‘Energy Sharing Corner’ is the perfect way to showcase to customers how we can potentially revolutionise the way in which we generate and utilise energy. We want customers to experience the electric lifestyle for themselves and see that future living involves using their electric cars for much more than just driving – they can be used in nearly every aspect of their lives. Our Nissan Intelligent Mobility vision calls for changing how cars are integrated with society, and Nissan Energy turns that vision into reality.”
Nissan’s stand (SS105) is located in the Sheikh Saeed Hall, Dubai World Trade Centre.
About Nissan Motor Co., Ltd.
Nissan is a global full-line vehicle manufacturer that sells more than 60 models under the Nissan, INFINITI and Datsun brands. In fiscal year 2018, the company sold 5.52 million vehicles globally, generating revenue of 11.6 trillion yen. Nissan’s global headquarters in Yokohama, Japan, manages operations in six regions: Asia & Oceania; Africa, the Middle East & India; China; Europe; Latin America; and North America. Nissan has partnered with French manufacturer Renault since 1999 and acquired a 34% stake in Mitsubishi Motors in 2016. The Renault-Nissan-Mitsubishi alliance sold 10.76 million vehicles combined in calendar year 2018.
For more information about our products, services and commitment to sustainable mobility, visit nissan-global.com. You can also follow us on Facebook, Instagram, Twitter and LinkedIn and see all our latest videos on YouTube.
Tarek El Moukachar
General Manager - Corporate Communications
Nissan Middle East FZE
Tel: +971 4 803 2568
Senior Account Manager
Edelman Middle East
Mobile: +971 50 437 2408
© Press Release 2019