Wellness retailer GMG eyes global expansion after opening Riyadh HQ

The company, which currently employs around 7,000 people in 12 countries in the region and Asia, said it is “restructuring its existing business units and unveiling a new brand identity.”

“Whether through acquiring new international brands, developing homegrown concepts, or entering new markets, I see a future in which GMG can have a presence in every major market around the world,” chief executive officer, Mohammad Baker, said.

The move follows GMG’s further expansion in Saudi Arabia earlier this year, with its new headquarters in the capital as well as a massive warehouse facility. It currently has over 100 stores across the Kingdom.

The expansion is in line with the company’s efforts to contribute to the government’s well-being push, where it has been collaborating with the Saudi Sports for All Federation to encourage an active lifestyle among Saudis.

“We recognize that communities and governments around the world are striving to progress sustainable development goals that are often anchored in personal well-being,” the CEO explained.

Globally, the wellness market is estimated to be at more than $1.5 trillion, with annual growth of five to 10 percent, according to a McKinsey report.

In the Gulf, the market is supported by national efforts, including under the Saudi Vision 2030 project which aims to promote personal well-being among residents.