ABU DHABI- Reinforcing its pivotal role in driving the continuous growth and development of the countrys banking sector, the UAE Banks Federation, a professional representative body comprising 48 member banks operating in the UAE, has launched a new brand identity.

Inspired by the UAEs rich calligraphic heritage, the new logo celebrates the countrys success in becoming a thriving financial centre for the wider region while highlighting the elements of cooperation, coordination and unity that have enabled the seven emirates to exert concerted efforts to shape the future of the industry.

Abdul Aziz Al Ghurair, Chairman of UAE Banks Federation, said, "In parallel with the UAEs growth and transformation into becoming a leading financial destination, our role in the countrys banking sector has also evolved immensely over the years. Designed under the slogan of 'Empowering Progress Through Unity', our new brand identity illustrates our commitment to being the collective voice of the industry and our firm resolve to continuously highlight the contribution of the banking sector in the economic growth of the nation."

Copyright Emirates News Agency (WAM) 2017.