RAKTA signals the official launch of Hala in Ras Al Khaimah, with 500 taxis now available for booking on the Careem app

This service will provide customers with a smarter way to travel

  
RAKTA signals the official launch of Hala in Ras Al Khaimah, with 500 taxis now available for booking on the Careem app

Ras Al Khaimah, UAE - Ras Al Khaimah Transport Authority have today announced the official launch of Hala’s taxi e-hailing service across all major areas in the Emirate.

The launch follows a successful pilot phase of 50 taxis, where the average arrival time for a taxi to the customer has reached under 5 minutes - a number expected to reduce as the taxi fleet now increases to 500 taxis equipped with Careem technology, allowing them to be booked easily and from anywhere, at the touch of a button.

Following the same fare pricing model as regular taxis, and with no surge pricing during peak hours, the service will offer residents an innovative booking model, at an affordable price.

In preparation for the launch of the second phase, each taxi driver has participated in intensive training, with an onboarding program to ensure a high competency with the booking technology, and ongoing training schedule in place for continued development.

This service will provide customers with a smarter way to travel, giving them access to several benefits, including knowing their rides ETA, fare estimate and route upfront, along with their driver’s details.

App booking also enables a host of payment options, with cash, card, or in app payments possible, while riders will automatically collect Reward points for each trip which can be redeemed as ride credits or against partner offers.

H.E. Eng. Esmaeel Hasan Al Blooshi - General Manager of RAKTA, expressed his eagerness for the launch of the second phase of e-hailing service through the Careem application, which comes within the authority's keenness to provide safe, reliable and smart transportation services to citizens, residents and tourists, in line with the Ras Al Khaimah Government 2030 vision for digital transformation.

Clemence Dutertre, CEO of Hala: ‘We believe in using technology to simplify movement, empowering our riders to travel easily wherever they may need to go. I am happy to see the beautiful progress we have been able to realise in the pilot phase of our launch, with an average customer trip rating of 4.7/5, achieved by working closely with our valued partners at RAKTA to implement a service of the highest quality. 

We are excited to be able to announce the second phase of the service, and have the opportunity to serve the people of the unique City, enabling residents to enjoy the affordability of taxi at the touch of a button, from anywhere in the Emirate.’ 

For further information, please visit www.halaride.com or follow @hala_ride on Instagram, @halaride on Facebook and @halaride on Twitter.

About Hala 

Hala is here to revolutionise the way people get around their cities, unlocking this incredible region for everyone. Inspired by the innovation that embodies the UAE, Hala is driven by a motivation to progress public transportation by harnessing and leveraging the power of progressive and emerging technologies to make public transportation safe, seamless and available to get people to wherever they work, rest or play; ultimately boosting the economic potential of the region. www.halaride.com    

Media Contacts: 
Shehla Momin at Houbara Communications 
052 450 7108
shehla.momin@houbaracomms.com 

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© Press Release 2020

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