IEM speeds forward in UAE by inaugurating new state-of-the-art MG showrooms in Sharjah and Al Ain

• IEM launches 'UAE 50 Years' offer to its customers in celebration of the country's golden jubilee

Dubai, UAE :  Inter Emirates Motors (IEM), a subsidiary of Ali & Sons Holding LLC and MG's official distributor in the United Arab Emirates, have announced the opening of two new showrooms across the country, adding to their existing three showrooms as a part of their expansion plans. The opening of the new MG exclusive showrooms is driven by heightened consumer demand for the British-born automobile brand along with its drive to increase its customer-base across the UAE.

The new showrooms will open beginning of December 2021, at Shiab Al Ashkhar, Al Ain, Abu Dhabi and at Industrial Area 12, Sharjah. The core focus of these showrooms is to widen the reach of MG Motor across the country and provide quality service to customers without compromising on convenience.

The 381sqm showroom will open in the neighbourhood of Shiab Al Ashkhar, located in the southern region of Al Ain. In Sharjah, the two-storey showroom will be located at Industrial Area 12, with ground floor having a space of 929sqm and mezzanine floor with 439sqm. Like other IEM showrooms, both the newly launched facilities will have a dedicated space for MG electric vehicles, showcasing MG’s commitment to sustainability.

Mr. Mohamed Ali Khalfan Al Dhaheri, Managing Director of Inter Emirates Motors, said: “We are thrilled to see the phenomenal response that MG vehicles have attained over a very short period of time in the UAE. The passion and enthusiasm of motorists in the UAE for the brand is what is providing us with the opportunity to grow even faster than we projected. This enables us to further cement our national commitment to the residents of the UAE in meeting their unique needs and demands.”

IEM commenced operations for MG Motor in April 2021. Since then, it has sold over 2,600 vehicles from a variety of categories with its most recent launch being that of the all-new 2022 MG GT – which will be displayed exclusively across five IEM showrooms across the country.

The 2022 MG GT adapts the third-generation MG family design language incorporated with the aggressively sporty look. Inspired by the classic two-door MGB sports car, MG GT is the perfect choice for those looking for power at a cost-efficient price. Moreover, the new models align perfectly with the region's demographics, resonating with freedom, aspirations, passion, and rebelliousness.

“We are extremely proud to not only have the opportunity to launch such an exceptional car in the UAE, but more importantly to have celebrated the opening of two new showrooms across the country in time for the UAE’s 50^th National Day,” said Hisham Elsahn, General Manager, IEM. “The UAE is a young nation compared to other countries across the world but has outpaced the rest in terms of vision, ambition, innovation and execution. We are excited to have the opportunity to leverage our expertise within the automotive industry to drive sales for MG Motor whilst strengthening the brand in the country. We look forward to creating an impressive impact for the brand and bring joy and excitement to every MG Motor owner now and in the years to come.”

Celebrating the occasion of the UAE’s 50^th National Day, IEM is running a 'UAE 50 Years' offer to its customers. Customers that purchase an MG vehicle between 4^th to 9^th December 2021 can avail a discount of up to AED 5,000

IEM also has three dedicated service centres across the UAE, manned with almost 100 after sales representatives and equipped with 32 work bays. In Dubai a 2,700sqm facility is located in Al Khabisi in Deira, in Abu Dhabi the service centre is located in Al Mussafah, and a 600sqm facility in Ras Al Khaimah is attached to the showroom on the ‘Auto Mile’.

The MG brand officially returned to the Middle East in 2015 and has enjoyed remarkable success since last year, breaking into the top 10 car manufacturers across the GCC. Launched in 1979, Ali & Sons is well established in the UAE and has long been aligned with some of the globe's most prestigious automotive brands. Now, through IEM, MG customers across the Emirates can benefit from the Group's unparalleled industry experience.

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About Inter Emirates Motors (IEM):

Inter Emirates Motors LLC. (IEM) is a subsidiary of Ali & Sons Holding LLC and was appointed in March 2021 by MG Motor Middle East as the new official distributor for MG in the United Arab Emirates. IEM currently operates three showrooms – in Dubai, Abu Dhabi and Ras Al Khaimah – and service centres in the same three emirates.

About MG Motor:

MG is a British-born automotive brand established in 1924, known for its historic models, awards and achievements throughout the past 97 years. MG was founded by William Morris and Cecil Kimbers and has one of the oldest car clubs in the automotive industry. Best known for its two-seat open sports cars, MG also produced saloons and coupes. Since it acquired MG, SAIC MOTOR, as a Global Top 500 company, has opened a new chapter for this British icon. MG is at the forefront of the introduction of innovative technologies and new energy vehicles for car buyers.

For further information, please contact:
Smriti Gulati
Inter Emirates Motors (IEM)
smriti.gulati@iem.ae
Amjad Saqer
Golin MENA
asaqer@golin-mena.com 

© Press Release 2021