Dubai: FXPRIMUS one of the leading multi-asset Forex and CFD investment firms have released an update on their sponsorship of the Hankook 24H DUBAI Race in the UAE that took place at the Dubai Autodrome.
The 16th edition of the event was held under the patronage of His Highness Sheikh Mansoor Bin Mohammed Bin Rashid Al Maktoum, Chairman of Dubai Sports Council on 15-16 January 2021. The event saw more than 250 drivers compete across 54 cars.
As main sponsors of the competition FXPRIMUS had branding around the racetrack, on the cars and in the VIP hospitality suite where clients and partners were invited to enjoy the race with a view. Photos of the collaboration, branding and the race day itself can be found here and a video on the firms YouTube channel. In addition, the broker ran a competition for a full paid expenses trip to Dubai to watch the race from the FXPRIMUS luxury VIP booth at the racetrack.
Chief Marketing Officer, James Weaver commented on the sponsorship: “At FXPRIMUS we believe the same principles are required to be successful in sport as are needed in trading – determination, focus, and performance. We wanted to show our support for the Hankook 24H DUBAI Race as we recognise the dedication it takes to complete this type of intense endurance competition.”
He continued to say: “The combination of speed and technology needed in racing and trading is precisely why we chose to sponsor this event. In addition, the Middle East has always been a strong hub for us, and we take pride in supporting the UAE during these unprecedented times.”
The competition saw the GPX Racing Porsche 991 GT3 R team become the first Emirati team, since 2013, to win the race that span 24 hours. The winning team GPX Racing included the drivers Axcil Jefferies, Frederic Fatien, Mathieu Jaminet, Julien Andlauer and Alain Ferté.
© Press Release 2021
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