Film AlUla to boost Saudi film industry

Located 1,100 kilometers from Riyadh, AlUla is a place of natural beauty and heritage. It is home to Saudi Arabia’s first UNESCO World Heritage Site, Hegra, which is a 52-hectare ancient city.

AlUla is also home to other historical and archaeological sites, including an old town surrounded by an ancient oasis and the Lihyan Kingdom, which is considered one of the most developed cities of the first millennium B.C. in the Arabian Peninsula.

Extreme E, the off-road electric race championship, will hold this year’s inaugural race in AlUla.

Arab News spoke to Stephen Strachan, film commissioner at Film Alula, to learn more.

Give us a little background on AlUla’s new film commission, Film AlUla.

Film AlUla is a new regional film office, established in 2020 and launched officially earlier this year by the Royal Commission for AlUla at the Berlin International Film Festival. It was met with a positive reaction from both the film industry and international media.

Film AlUla has been tasked with the mission of promoting the county of AlUla as a filming destination and attracting local, regional and international productions to shoot films, TV series, commercials and documentary projects. The Film AlUla team is made up of local and international industry professionals who offer a range of services, expertise and resources to support production projects in AlUla.

What is Film AlUla’s objective?

We have a range of objectives. Firstly, we want to attract production companies to shoot film projects in AlUla so as to showcase this county of outstanding natural beauty and cultural significance, which has, until recently, remained undiscovered by filmmakers and the world at large.

This in turn will encourage tourists from around the world to visit AlUla, and to discover the region and the rest of the country, in support of Saudi Arabia’s 2030 vision. Developing our film industry also puts us in a position to shine a spotlight on the wealth of Saudi talent and to provide a platform to champion and support emerging and established creatives here.

We aim to build a film hub centered in AlUla that generates local and regional employment and educational opportunities for those interested in pursuing a career in the film industry.

What is the investment in the film and production industry in the city?

AlUla has been identified as one of Saudi Arabia’s most promising destinations. We are confident that the stunning landscapes, wide range of diverse locations and millennia-old archaeological sites will attract film productions and make AlUla a major filming destination. Preserving our heritage sites and landscapes remains a priority in AlUla and the sustainable building of our local screen industries.

A robust financial strategy is in place to make the AlUla region the Kingdom’s cultural capital. Archaeological, cultural and touristic complex plans are underway so we can support film productions with world-class infrastructure and a range of accommodation options, from luxury and unique hotels to eco-friendly, desert canyon resorts, designed to raise the profile of AlUla on the international stage.

What are the incentives being offered to producers?

Production companies are encouraged to get in touch with the Film AlUla team directly to discuss our financial incentives.

Production companies can also benefit from a range of incentives such as free bespoke production support; location scouting; expert knowledge of filming in AlUla and the rest of Saudi Arabia; assistance in sourcing equipment and professional crew locally and regionally; and, of course, year-round sunshine.

With a temperate climate nine months of the year, AlUla presents filmmakers with an uninterrupted extended period of time during which to shoot their productions.

What are the procedures and guidelines for local and foreign companies to shoot their productions in AlUla?

We are very excited to open AlUla’s doors to film production and share with the world the wealth of beauty, history, and diversity on display here. We welcome all types of production, and as a member of the Association of Film Commissioners International (AFCI), we follow best practices as laid out by the AFCI.

We have a very effective regulatory system in place that is simple and straightforward to ensure production and crew have all the necessary permits in place. Hosted on our website is a Film Production and Location guide that provides a comprehensive overview of all the benefits of choosing AlUla as your production destination. Of course, preserving and protecting our landscape and heritage remain paramount. And, for anyone interested in filming in AlUla, we suggest you reach out to us so we can support you during every step of the process and ensure a successful and enjoyable filming experience.

For more information, please visit filming.experiencealula.com.

Can you comment on the Extreme E races being filmed in AlUla?

We are thrilled to be the first location featured in the inaugural Extreme E five-stop global race next month, designed to highlight the impact of climate change and promote switching to electric vehicles to protect the planet.

AlUla will make for an extraordinary and thrilling backdrop for the event. And with Extreme E set to be aired around the world, this is the perfect opportunity to capture the attention of global audiences, enabling them to see the majestic, cinematic landscapes and breathtaking natural wonders of the region for themselves.