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DUBAI: The public can now experience a preview of Expo 2020 Dubai at an interactive pop-up pavilion travelling around the UAE, providing a glimpse of what to expect from the region’s first ever World Expo.
Visitors can interact with the pop-up pavilion, which is currently near the waterfall at Dubai Mall until 13 July. When you say the Emirati greeting ‘hayyakum’, the pavilion reacts, triggering an animation and a sea of particles that responds to your touch. The ‘hayyakum’ activation is part of Expo 2020’s campaign to inspire the nation to welcome the world to the UAE in 2020.
The centrepiece of the pavilion is a 270-degree immersive cinema with hundreds of interactive cues and state-of-the-art screens that comprise 68 million pixels. Visitors can find out how they can play a part in the largest event to take place in the Arab world and even take a fly-through of Expo 2020’s 4.38 sqkm site.
Following the Dubai Mall, the pavilion will pop up across Abu Dhabi and then all of the remaining five emirates, calling at a variety of large festivals and cultural events as well as some of the UAE’s most recognisable locations. It will make more than 60 stops, crisscrossing the nation, from now until Expo 2020’s opening on 20 October, 2020.
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About Expo 2020 Dubai
Expo 2020 Dubai is guided by the belief that innovation and progress are the result of people and ideas combining in new ways. For six months from 20 October 2020, Expo will bring together 192 countries and millions of people to celebrate human ingenuity: ‘Connecting Minds, Creating the Future’.
- During the six months from 20 October, 2020 to 10 April, 2021, we expect to welcome 25 million visits
- About 70 per cent of all visitors are anticipated to come from outside the UAE – the largest proportion of international visitors in Expo history
- We aim to create and deliver an inclusive and global Expo with more than 200 participants, including nations, multilateral organisations, businesses and educational institutions
- Expo 2020 also has an ambitious volunteer programme, which aims to include more than 30,000 volunteers from a wide range of ages, nationalities, cultures and backgrounds
- The Expo site covers a total of 4.38 sqkm, including a 2 sqkm gated area. It is located adjacent to Al Maktoum International Airport in Dubai South
- Expo 2020 Dubai is the first World Expo to take place in the MEASA (Middle East, Africa and South Asia) region
Applications for media accreditation for Expo 2020 Dubai are now open and media organisations are invited to submit their expression of interest at https://www.expo2020dubai.com/media-centre/expression-of-interest by 30 June 2019. All accredited media will have access to the Expo 2020 Media Centre and all associated services and facilities within the Expo 2020 site.
Visit: www.expo2020dubai.com
About World Expos
In 1851 the Crystal Palace was the centrepiece of London’s Great Exhibition – the first World Expo. It celebrated the man-made industrial wonders of a rapidly changing world. Architecture, contents and a theme, ‘Industry of All Nations’, were combined to create a big idea of nations meeting nations in shared technological and commercial progress. In more recent years, participants in World Expos, including governments, international organisations and companies, have gathered to find solutions to universal challenges and to promote their achievements, products, ideas, innovations, their national brand, and their nations as destinations for tourism, trade and investment.
World Expos are held under the auspices of the Bureau International des Expositions (BIE), the intergovernmental organisation responsible for overseeing and regulating international exhibitions (‘Expos’) and for fostering their core values of Education, Innovation and Cooperation. Today, four types of Expos are organised under the BIE’s auspices: World Expos, Specialised Expos, Horticultural Expos and the Triennale di Milano.
For media enquiries, please contact:
Courtney Trenwith
Editor-in-Chief (English)
Email: courtney.trenwith@expo2020dubai.ae
Tel: +971 55 955 4305
P.O. Box 2020, Dubai, UAE
Rania Moussly | Nora Feidi
ASDA’A BCW
rania.moussly@bm.com | nora.feidi@bm.com
+971 50 5670377 | +971 52 6185723
Dubai Media City, Dubai, UAE
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