PHOTO
Dubai: After a series of new business acquisitions, performing ahead of the market and marking a successful year in 2018, the most exciting live marketing agency in Dubai has set its sights on Saudi Arabia with ambitious expansion into the Kingdom.
“This is the year of Saudi”, said entourage marketing and events chief Mohammed Tayem. “In line with the leadership vision of Saudi Arabia, and with trillion dollar investments towards boosting the economy, we are very excited to be partners of the most ambitious growth story in the world.”
The Saudi expansion of the regional marketing leader was being planned for years. In 2017, the agency partnered with the office of the Crown Prince of Saudi Arabia, leaders of MiSK Foundation to manage the biggest social media forum in the Kingdom, the Shoof Forum. The mandate was to mobilise and empower the youth of the Kingdom providing them with the best in the world inspirations. Entourage was instrumental in onboarding social media leaders, providing them with the most powerful platform to reach the youth of the Kingdom directly. Snapchat, Netflix, YouTube are among the leading brands that the agency worked with to script the success of the major youth campaign.
“We take ownership of the partnership and work towards results that matter, because the success of our partners is our biggest KPI.” added Tayem. “The success of Shoof 2017 was followed by a huge demand for our expertise and we knew it was time to have a wider presence in the Kingdom to be able to deliver the same high standards of services and support that are expected of us by the top brands of the world that we serve: Google, Snapchat, LinkedIn to name a few.”
The Saudi Vision 2030 outlines clear plans to make lives better through the channels of culture, sports, health, education and housing. Further, there are ambitious integrated development and industrial growth plans fronted by NIDLP and NEOM that will transform the lives of 33M Saudi residents. The agency is already partnering with various government departments and ministries to communicate the vision within the Kingdom and globally.
When it comes to taking forward a country and its ambition on the global scale, entourage has the most impressive credentials having played a key role in delivering the success of Egypt’s tourism campaign 2014-2016, campaigns supporting the Prime Minister’s Office of the UAE towards the success of World Government Summit 2016-2018, supporting Mohammed bin Rashid Al Maktoum Knowledge Foundation with Knowledge Summit 2014 – present.
The case studies offer insights and best practices for planning, implementing and managing the reputation of landmark projects across the full marketing scope, including production, which can be the most challenging aspect of success creation.
“We understand what it means to deliver success. We believe in ownership of the process, not outsourcing,” said Tayem. This means, entourage has invested heavily in developing local capacity and expertise in the Kingdom to be able to manage expectations of ambitious projects, within strict restrictions of time. The agency is expanded by adding 1000 sqm of production facilities, which is equipped with state of the art assets with high-end digital production, carpentry, content development and videography solutions at the disposal of agency partners.
The agency team is able to create a conference from content, agenda and experience design scope of work to ensuring the highest standards of delivery on the ground through its owned production assets. Any campaign to reach every corner of the Kingdom can be efficiently managed through the agency’s expertise in each of the key scopes: strategy and planning, media planning and buying, digital and social media management, design and branding, advertising planning and implementation public relations and media relations management, events and activation planning and execution.
Entourage remains the top-ranked marketing agency in Dubai’s Department of Economic Development managed index. In addition to partnering with top government departments, the agency serves a roster of global brands across key industry verticals, including ICT, automobiles, healthcare, finance and banking, entertainment and technology. Headquartered in Dubai, the agency network is spread across key regional offices in Riyadh, Amman, Cairo, London and New York.
About entourage
Established in 2008, entourage has quickly grown into one of the leading live communication agencies in the region activating the most talked about campaigns. Take the landmark Egypt Tourism campaign “Wahashtoona” and “Misr Orayba” for example that helped Egypt leap back into the tourism landscape. The agency is ranked number one according to DubaiSME100 index for business performance. The multi-functional marketing consultants of entourage collaborate with a wide range of leaders across industry sectors, government entities and CSR campaigns to deliver effective solutions, and have been recognized frequently by the marketing and communication community, from Middle East Event Awards to Middle East PR Awards to MENA effie, Dubai Lynx and internationally at Euro EACA Care awards. The agency’s reputation across the region is built on long-standing partnerships with Google, Discovery Networks International, Prime Minister’s Office, Mohammed bin Rashid Al Maktoum Knowledge Foundation, International Humanitarian City and many more brands and entities.
For more information, please contact:
Tayyab Babar
PR Manager, entourage
Mobile: 055 6533712
Phone: +971 4 338 8834
Email: tbabar@entourageintl.com
Web: www.entourageintl.com
Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.
The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.
To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.
