Cinépolis to invest $300mln for local cinema expansion in Saudi Arabia

The expansion of Cinépolis into the Saudi market will help boost the economy through the creation of jobs and recreational spend

  
Cinema. Image used for illustrative purpose.

Cinema. Image used for illustrative purpose.

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Saudi Arabia - Global movie theater chain Cinépolis Cinemas recently opened two new cinemas in the Kingdom, in Jeddah’s Al-Jamea Plaza and Dammam’s Lulu Mall. The Mexican movie exhibitor, the first in Latin America and the third largest globally, has announced an investment of $300 million in Saudi Arabia over the next five years, to expand in the country in partnership with Al-Hokair Group and regional partner Al-Tayer Group.

The expansion of Cinépolis into the Saudi market will help boost the economy through the creation of jobs and recreational spend, and is in line with the objectives of the Kingdom’s Vision 2030, which aims at diversifying the economy by leveraging non-oil sectors and promoting culture and entertainment.

Alejandro Aguilera, CEO of Cinépolis Gulf, said the launch of Cinépolis Cinemas in Saudi Arabia reflects the new entertainment strategy of the Kingdom. He said the company plans to launch 200 new screens by 2023, in addition to recruiting more Saudi nationals in the entertainment sector.

“Cinépolis is proud to be contributing to the Kingdom’s Vision 2030 by providing moviegoers with unrivaled experiences as Saudi Arabia increases its culture and entertainment offerings. Cinépolis looks forward to offering fun, innovative and stellar services to its customers as well as to enrich the entertainment options throughout the Kingdom,” he added.

The opening of both cinemas coincides with the launch of Cinépolis’ new website and mobile application, Cinépolis Gulf, available for both Android and iOS users. The user-friendly platforms enable guests to not only book the latest movies in advance but also to purchase their movie snacks online, facilitating a contactless experience with a reduced waiting time.

Cinépolis Cinemas offers guests reclining leather seats with full optimal viewing angles between the rows. The engrossing view of the screen is complemented with immersive audiovisual technologies to create a unique movie experience.

In addition, the colorful junior auditorium is an ideal destination for a family movie night, with a range of seating options and play facilities for children, including bean-bag seating, a large slide, a ball pit, and a private party room.

Guests can enjoy a range of premium and delicious movie treats from a carefully curated menu.

Apart from the all-time classics like popcorn, nachos, and hotdogs, Cinépolis Cinemas also offers a selection of gourmet items, such as dynamite shrimp, edamame, chicken tikka paninis, and sweet crêpes.

Visitors can also enjoy hot drinks prepared by in-house baristas.

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