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DUBAI, UAE: The world’s busiest international airport DXB will leverage the latest technology and innovation to lead an industry revolution in digital airport advertising after today’s signing of a 10-year extension to its exclusive agreement with the world’s leading outdoor advertising company JCDecaux SA (Euronext Paris DEC).
With more than 7.5 million global customers travelling through Dubai International (DXB) every month, the airport’s terminals and concourses are an exceptional platform for brands to directly engage with a unique consumer mix.
Dubai Airports and JCDecaux SA, with its subsidiary JCDecaux Dicon, signed the deal today in Dubai to extend their existing contract to 2028. This long-term partnership, which began in 2008, exclusively covers all advertising concessions across DXB.
At the meeting today with Chairman of Dubai Airports, HH Sheikh Ahmed Bin Saeed Al Maktoum and Jean-Charles Decaux, His Highness commented on the agreement by saying: “Dubai is renowned globally for its spirit of innovation and tireless efforts to be on the leading edge of technological and consumer trends. This new agreement only adds to that reputation by positioning Dubai Airports at the forefront of the airport advertising digital revolution.”
CEO of Dubai Airports, Paul Griffiths said: “As the industry landscape changes, it is important we partner with a company that can align with our future vision as an airport. And that vision is to not only be the biggest international airport in the world, but to be the best. This agreement will elevate engagement and generate revenue to invest in delivering an even better customer experience.”
Jean-Charles Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux, said: “JCDecaux is delighted to extend its partnership with Dubai Airports. I am very proud of the trust that our partners have placed in JCDecaux to accompany them as they lead the way in civil aviation innovation. The transformation of the airport environment by delivering innovative and state-of-the-art digital advertising solutions will ensure premium visibility for advertisers and their brands while continuously enhancing the passenger's experience. By leveraging the busiest international hub worldwide, we hope to contribute to develop Dubai’s international influence.”
To mark the start of the new agreement and bring the existing space in line with the future aspirations of the airport, JCDecaux will implement an in-depth media transformation plan including the introduction of iconic digital media opportunities, which will elevate the passenger experience while offering an unbeatable communications’ platform for brands.
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About Dubai Airports
Dubai Airports manages the operation and development of both of Dubai’s airports – DXB and DWC.
As integrator, Dubai Airports works to balance the interests of all stakeholders to maintain aviation growth, protect operational resilience and ensure that service providers collaborate to provide a safe and secure service and improve the experience of our customers whilst maintaining a sustainable business.
DXB is the world’s number one airport in terms of international passenger traffic and number three globally in terms of total passenger traffic as reported by Airports Council International.
*Based on comparison of passenger wait times at security, immigration and emigration check points throughout the day during August 2017 and August 2018.
For traffic data, please refer to this fact sheet on our website.
For hi-res images of DXB and DWC please visit our image library
About JCDecaux
2017 revenue: €3,493m*, H1 2018 revenue: €1,643m
JCDecaux is listed on the Eurolist of Euronext Paris and is part of the Euronext 100 and Euronext Family Business indexes
JCDecaux is part of the FTSE4Good index
N°1 worldwide in street furniture (543,050 advertising panels)
N°1 worldwide in transport advertising with more than 215 airports and 250 contracts in metros, buses, trains and tramways (356,320 advertising panels)
N°1 in Europe for billboards (141,630 advertising panels)
N°1 in outdoor advertising in Europe (672,220 advertising panels)
N°1 in outdoor advertising in Asia-Pacific (216,290 advertising panels)
N°1 in outdoor advertising in Latin America (77,190 advertising panels)
N°1 in outdoor advertising in Africa (26,770 advertising panels)
N°1 in outdoor advertising in the Middle-East (18,650 advertising panels)
Leader in self-service bike rental scheme: pioneer in eco-friendly mobility
1,074,113 advertising panels in more than 80 countries
Present in 4,033 cities with more than 10,000 inhabitants
13,040 employees
* Restated from the retrospective application of IFRS 15, applicable from January 1st, 2018
Dubai Airports Media Contact:
Hannah Burden Hamer
Hannah.BurdenHamer@dubaiairports.ae
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