General Motors appoints lead Africa and Middle East business

John Roth appointed global aftersales leader

Luay Al Shurafa - President and MD, GM AMEO

Luay Al Shurafa - President and MD, GM AMEO

  • Luay Al Shurafa will be the first locally born and raised leader of GM’s business in the region
  • GM re-commits to long-term growth in Africa and Middle East

DUBAIGeneral Motors has appointed Luay Al Shurafa as President and Managing Director GM Africa and Middle East Operations (AMEO) – its first locally born and raised Middle East leader.

Al Shurafa has a clear mandate to oversee the business’s recovery from COVID-19, and deliver sustainable growth for the long term, said GM Senior Vice President and President GM International, Steve Kiefer.

“Luay is a highly credentialled senior automotive executive who has a deep knowledge of the markets in which we compete,” said Kiefer.

“His immediate priorities are to lead our business through the COVID-19 pandemic, ensuring the ongoing success of core vehicle lines, like the all-new Chevrolet Captiva, our luxury Cadillacs, premium GMC vehicles and our world-class full-size trucks and SUVs, as well as the debut of OnStar.

“I have every confidence that under Luay’s leadership, we will sustain strong partnerships with our dealers and deep connection with our customers, to ensure we grow our business for the long term.”

Al Shurafa succeeds John Roth, who has been appointed Global Vice President Customer Care and Aftersales, based in Detroit, from September 1. Roth began his current role in early 2018.

“John has laid the foundations for growth in our AMEO business,” said Kiefer.

“He has stopped the market share decline; delivered profitable sales and aftersales growth; and set a five-year strategy for sales and financial growth.”

Al Shurafa said: “Strong partnerships with our dealers and a deep connection with our customers will remain the key enablers for the success of Chevrolet, Cadillac and GMC in the Middle East and Africa for the long term.”

Roth said: “It has been my honor to lead the team which is delivering on GM’s commitment to bring the safest, most diverse and most connected vehicles across Chevrolet, GMC and Cadillac to customers in the region.”

Al Shurafa, currently MD Commercial Operations – Middle East and Sub-Saharan Africa, began his career with GM in 1998, serving in several Finance, Sales, Marketing and Aftersales leadership roles including Managing Director for the Kingdom of Saudi Arabia. He has been instrumental in helping the Middle East business to navigate through significant challenges, while also driving growth in key markets. He holds a Bachelor’s Degree in International Finance and an MBA from the University of North Texas. Luay has complemented finance and business education with the Emerging Leader Program from Harvard and is currently enrolled in the Transformational Leadership and Design Thinking at Stanford University Graduate School of Business.


General Motors (NYSE:GM) is a global company committed to delivering safer, better and more sustainable ways for people to get around. General Motors, its subsidiaries and its joint venture entities sell vehicles under the Chevrolet, Buick, GMC, CadillacHolden, Baojun and Wuling brands. More information on the company and its subsidiaries, including OnStar, a global leader in vehicle safety and security services, can be found at

Alaa Hamadeh
Product Communications Manager GM Middle East

Jonathan Kanaa
Product Communication Manager

Send us your press releases to

© Press Release 2020

Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.

The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.

To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.

More From Press Releases