Data-driven decisions driving business transformations- case studies and best practices to be seen at the upcoming Smart Data Summit

The event is expected to draw over 300 senior data analytics, marketing, IT, business intelligence, digital and strategy professionals from the GCC region.

Panel discussion in progress at the 2018 edition of the Smart Data Summit

Panel discussion in progress at the 2018 edition of the Smart Data Summit

Dubai, United Arab Emirates: The 6th Annual Smart Data Summit, held with the support of Dubai Blockchain Center as the Official Supporting Partner will begin in a week, on 15th April 2019 at Sofitel Dubai The Palm Resort & Spa.

H.E. Mohammad Hassan, Executive Director - National Statistics and Data Sector, Federal Competitiveness & Statistics Authority will open the summit with a welcome address. At this two-day conference, over 50 international and regional experts representing Smart Dubai, Ministry of Economy, du, Landmark Group, Virgin Mobile, Talabat, Accor Hotels, Hyatt Hotels Dubai, L’Oreal Middle East, Jumeirah Group, Emaar, RTA and Mastercard, amongst many others will share industry insights and case studies on how data analytics is driving business decisions and outcomes. The event is expected to draw over 300 senior data analytics, marketing, IT, business intelligence, digital and strategy professionals from the GCC region.

“The Smart Data Summit is a vital platform to emphasize that the UAE and Middle East are leading adoption of Big Data to drive new digital business models and transform customer experiences,” said Zakaria Haltout, Managing Director, SAP UAE.

“SAP is investing heavily in the Middle East’s adoption of Big Data analytics to enable digital transformation for Smart Cities, industry verticals, and nationwide visions. Combining Big Data on the cloud with IoT, AI and machine learning, and blockchain will drive the biggest benefit and enable organizations to become Intelligent Enterprises,” added Zakaria Haltout.

Walid Mehanna, Head of Data & Analytics, Mercedes-Benz Cars, Daimler AG – Germany will deliver the keynote address on the topic titled - Data & AI at Scale – Building an Immersive Data Function, following which Dr. Hichem Maya, Head of Industries Digital Transformation - EMEA, SAP will present on The Opportunity Behind Data-driven New Business Models.

Dr. Marwan Alzarouni, CEO, Dubai Blockchain Center will deliver a presentation on Smart Data in the Age of Blockchain. Subject matter experts from Alteryx, Netapp, GraphAware, Dataiku, Cloudera, Zoho Corporation, Gemini Data, ASG Technologies, Cloudera and RIT University in Dubai will deliver presentations across both days.

Across two days, the program agenda features over 20 sessions, including five panel discussions focusing on the power of personalization, predictive or prescriptive analytics: the best fit for the retail industry, predictive analytics driving the E-commerce market, and data strategy.

Tony Evans, Marketing Science Director - Middle East and Africa and Gaming, Facebook; Totte Harinen, Senior Data Scientist, Uber – EMEA; Maha Muraish, VP – Data Monetization and Digital Channels, Etisalat and Ross Maclean, Group Chief Digital Officer, GEMS Education will headline the second day of the conference.

The event in its sixth edition has the support of over 25 leading companies in the region, including SAP as the platinum sponsor, Alteryx, Netapp, Dataiku, GraphAware, Zoho Corporation, ASG Technologies, and Gemini Data as the gold sponsors, Protiviti as the digital consulting partner, MongoDB, Artefact and Think Bumblee Bee as the silver sponsors, to name a few.  

More information on the Smart Data Summit is now available at Follow the Summit on social media with the hashtag #SMDATA.


About Expotrade 

Expotrade is a global conference and event organizer with its head office based in Melbourne, Australia and a regional office in Dubai, United Arab Emirates. Expotrade has delivered some of the largest, most successful B2B industry conferences and events. For almost 15 years, our unique blend of knowledge, experience and flexibility has accomplished an array of consistently top quality events. Today, Expotrade events enjoy such a distinctive edge, they are amongst the best patronized in the calendar.

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Contact information

Lakshmi Ramarajan

Expotrade Middle East FZ-LLC

Tel: +9714-4542135


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