Dubai, United Arab Emirates: ArabClicks, the affiliate network of the Arab world, in cooperation with OMNES Media, a leading online media and marketing solutions provider conducted a survey to analyse an individual’s shopping behavior and interaction during the holy month of Ramadan.
The survey was conducted among 8,500 participants of which 65 percent were male and the remaining 35 percent were female. Participants from Arab countries took the survey of which the highest number was recorded in Saudi Arabia with a 50 percent participation, followed by Egypt with a 15 percent and UAE with a 10 percent participation rate.
Mauro Romano, CEO and Co-Founder of ArabClicks, said: “Analysing consumer behavior is extremely essential to help get a deeper insight into the expectation of consumers. Doing so can help marketers better understand the needs of the consumers and focus their marketing efforts in either improving or changing them. I would like to thank OMNES Media for supporting us on this project and we look forward to collaborating with them on many such successful endeavors.”
Questions in the survey touched on various aspects of consumer behavior. On asking whether purchases of food, drink, and household necessities are rising during the month of Ramadan, 57 percent of respondents strongly agreed, other 37 percent only agreed, whereas 5 percent did not agree while 1 percent strongly disagreed. When asked about how often they buy food, drink and household items in a week, 30 percent respondents said once, another 28 percent said twice whereas the rest 21 percent purchase items thrice a week and 20 percent purchase more than thrice a week.
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