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|14 December, 2016

French AccorHotels and AlBaker Investments to develop Qatar's first Sofitel property

The 420 room luxury hotel is expected to open in 2019.

14 December 2016
New hotel adds 420 luxury guestrooms to meet rising demand in central Doha


AccorHotels, one of the world’s leading hotel operators, has signed a management agreement with AlBaker Investments to develop a new Sofitel hotel in West Bay, Doha, Qatar. The 420 room luxury hotel is expected to open in 2019.

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Olivier Granet, Managing Director & Chief Operating Officer of AccorHotels Middle East, said: “We are excited to partner with AlBaker Investments to bring the Sofitel brand, one of our most successful international brands, to Qatar. Sofitel has become a key player in the luxury and upscale segment of the hospitality industry and the new Sofitel Doha West Bay will broaden the scope of our offering in one of the region’s key markets.”

A representative of AlBaker Investments, commented: “AlBaker Investments is delighted to have signed an agreement with AccorHotels to introduce the luxury Sofitel brand to Doha. We intend on creating a hotel that will produce unique and extraordinary experiences to set a new standard for luxury destinations in Doha. We look forward to a long and fruitful association with AccorHotels. We believe that with our experience in the development of properties in Qatar, combined with AccorHotels’ expertise in the hospitality industry, the Sofitel Doha West Bay will stand out as an iconic luxury property within the country.”

The Sofitel Doha West Bay will be strategically located in front of City Center Doha Mall, offering easy access to the capital’s main commercial and shopping districts. The hotel will be uniquely designed to reflect a modern and contemporary aesthetic.

Sofitel Hotels & Resorts offers luxury hotels with a difference, that combine French origin - a unique combination of elegance, savoir-faire and the art of hospitality— with the best of local culture in each country. With this in mind, guests staying at the Sofitel Doha West Bay will be able to enjoy a wide range of restaurants with unique and unconventional restaurant and lounge concepts in addition to a rooftop bar and a lounge with panoramic views over the city. The property will also offer tailor-made meeting facilities, swimming pools, a SO Fit and a SO Spa.

Granet added: “The Doha West Bay shoreline has grown into one of the most prominent business sites in the capital. AccorHotels’ footprint in this central area is expanding in tandem with the local demand for quality and more refined properties.”

AccorHotels has two existing properties in Qatar, in addition to six others under development. In the Middle East, AccorHotels currently operates 87 hotels encompassing over 26,000 rooms across the luxury to economy segments. The Group’s regional network also includes 80 hotels under development, bringing close to 24,000 additional rooms to the Middle East.

About Albaker Investments

Albaker Investments is a Qatari owned and operated development company focused on strategic projects that raise the standard in the future growth of Qatar. The Albaker family has deep roots in Qatar and is one of its prominent and respected families. Albaker Investments was established by Ahmad Bin Abdulaziz Albaker in 1994 and has since built many projects that exceed normal industry expectations in Qatar and Egypt. Albaker Investments places heavy emphasis on proper planning, design and construction of developments, while integrating energy efficiency and sustainable building principles. The reason for this is to respond to the needs of the community, increasing the quality of life, while fostering economic growth and social development. Moreover our development aspirations are strategically aligned with the 2030 National Vision. It is the noble intention of Albaker Investments to preserve national pride and maintain integrity while nurturing the cultural and economic growth of Qatar.

About Sofitel

Sofitel, AccorHotels’ authentic luxury brand, blends local culture and French art de vivre to create magnificent moments for international travelers seeking a uniquely elegant experience.

Guests staying at one of Sofitel’s 120 addresses will enjoy design, culture, gastronomy and wellness. All over the world, Sofitel promises travelers looking for contemporary accommodation, a skillful blend of local culture and French art de vivre. Each address is distinctive, with its own “cousu-main” service, stylish interior, and inspired and creative gastronomy. The brand’s hotels are located in large cities like Paris, London, Berlin, New York, Rio de Janeiro, Dubai, Bangkok, Singapore and Shanghai, or set against wonderful landscapes in destinations like Morocco, Egypt, Thailand and even French Polynesia.

About AccorHotels

AccorHotels is a world-leading travel & lifestyle group and digital innovator offering unique experiences in more than 4,000 hotels, resorts and residences, as well as in over 2,500 of the finest private homes around the globe. Benefiting from dual expertise as an investor and operator through its HotelServices and HotelInvest divisions, AccorHotels operates in 95 countries. Its portfolio comprises internationally acclaimed luxury brands including Raffles, Fairmont, Sofitel Legend,  SO Sofitel, Sofitel, onefinestay, MGallery by Sofitel, Pullman, and Swissôtel; as well as the popular midscale and boutique brands of Novotel, Mercure, Mama Shelter and Adagio; the in-demand economy brands including ibis, ibis Styles, ibis budget and the regional brands Grand Mercure, The Sebel and hotelF1.

With an unmatched collection of brands and rich history spanning close to five decades, AccorHotels, along with its global team of more than 240,000 dedicated women and men, has a purposeful and heartfelt mission: to make every guest Feel Welcome. Guests enjoy access to one of the world’s most rewarding hotel loyalty programs - Le Club AccorHotels.

AccorHotels is active in its local communities and committed to sustainable development and solidarity through PLANET 21, a comprehensive program that brings together employees, guests and partners to drive sustainable growth.

Accor SA is publicly listed with shares trading on the Euronext Paris exchange (ISIN code: FR0000120404) and the OTC marketplace (Code: ACRFY) in the United States. 

Press contact:

Aditi Mane

Finsbury

+971 50 738 4146

Aditi.mane@finsbury.com

© Press Release 2016