|02 April, 2019

Coursera and INSEAD launch transformative Blockchain Specialization available in the Middle East

The new Specialization will be taught by blockchain pioneer, Don Tapscott

Dubai: Coursera, the world’s leading online learning platform, has announced they are partnering with INSEAD, one of the world’s top business schools, to launch ‘Blockchain Revolution for the Enterprise,’ a new Specialization taught by Don Tapscott, adjunct professor at INSEAD and co-founder of the Blockchain Research Institute (BRI).

With content derived from the BRI’s multi-million-dollar research program, the four-course Specialization, available in the Middle East and around the globe, is designed to introduce business professionals to the world of blockchain, focusing on how to strategically leverage the technology to create scalable business opportunities. Tapscott is one of the world’s leading authorities on blockchain and the role technology plays in business and society.

“Blockchain is reshaping the business world and creating new opportunities across a variety of industries. It is helping revolutionize business processes, drive efficiencies, and even lower costs, so it’s critical that both technical developers and business professionals understand blockchain and its applications,” said Dil Sidhu, Chief Content Officer at Coursera. “We’re thrilled to collaborate with a top institution like INSEAD and leading blockchain authority Don Tapscott to help professionals make informed, strategic decisions about how to use blockchain to transform their business.”

“With blockchain spending in the Middle East and Africa poised to reach $307 million in 2021, acquiring blockchain skills will be key to helping the UAE emerge as a knowledge-powered economy," said Leah Belsky, Vice President of Enterprise at Coursera. "In line with Dubai's 'Blockchain Strategy', which aims to promote efficiency around government services and fuel economic development, our new ‘Blockchain Revolution for the Enterprise’ Specialization will help business leaders in the region gain the critical skills needed to innovate.

“Educating leaders is one of the keys to accelerating the widespread adoption of blockchain,” said Don Tapscott. “Working with INSEAD and Coursera, we’ve been able to develop the world’s definitive online course for blockchain in business. This will be invaluable to learners around the world.”

With no programming background necessary, Blockchain Revolution for the Enterprise enables mid-career and senior business professionals to:

  • Understand a high-level view of blockchain and how they can position themselves within this ecosystem
  • Critically evaluate various claims, applications, use-cases, and implementation challenges of blockchain technology using seven design principles
  • Produce a Blockchain Opportunity Analysis to assess the feasibility of a blockchain application within their own industry or organization

“Blockchain, a technology predicted to disrupt many industries, is being viewed both as a threat and an opportunity,” said Peter Zemsky, Deputy Dean and Dean of Innovation at INSEAD. “It is important for INSEAD to lead the way to offer a universally accessible learning program to help demystify this technology and to prepare future leaders for this transformation.”

The courses in the Blockchain Revolution for the Enterprise Specialization are now available online and kick off with the ‘Introduction to blockchain technologies’ course. Upon completion of the four-course program, learners will receive a certificate that they can share with potential employers and their professional network.

As blockchain presents another wave of global technological disruption, Coursera offers flexible, affordable ways for learners to keep up. Coursera will continue to provide an accessible pathway that empowers learners with skills that can transform their careers and their businesses. In the future, Coursera and INSEAD plan to launch a number of vertical-focused Specializations that adapt blockchain content for specific application in industries like healthcare, finance, and supply chain.

To enroll or learn more, visit


Coursera was founded by Daphne Koller and Andrew Ng with a vision of providing life-transforming learning experiences to anyone, anywhere. It is now the world’s largest online learning platform for higher education. 190 of the world’s top universities and industry educators’ partner with Coursera to offer courses, Specializations, and degrees that empower over 40 million learners around the world to achieve their career goals. Over 1,800 companies trust the company’s enterprise platform Coursera for Business to transform their talent. Coursera is backed by leading venture capital firms such as Kleiner Perkins Caufield & Byers, New Enterprise Associates, GSV Capital, and Learn Capital.

As one of the world's leading and largest graduate business schools, INSEAD brings together people, cultures and ideas to develop responsible leaders who transform business and society. A global perspective and cultural diversity are reflected in all aspects of its research and teaching.

With campuses in Europe (France), Asia (Singapore) and the Middle East (Abu Dhabi), INSEAD's business education and research spans three continents. The school’s 154 renowned Faculty members from 40 countries inspire more than 1,400 degree participants annually in its MBA, Executive MBA, Executive Master in Finance, Executive Master in Change and PhD programmes. In addition, more than 11,000 executives participate in INSEAD’s executive education programmes each year.

In addition to INSEAD's programmes on its three campuses, INSEAD participates in academic partnerships with the Wharton School of the University of Pennsylvania (Philadelphia & San Francisco); the Kellogg School of Management at Northwestern University near Chicago; the Johns Hopkins University/SAIS in Washington DC and the Teachers College at Columbia University in New York; and MIT Sloan School of Management in Cambridge, Massachusetts. In Asia, INSEAD partners with School of Economics and Management at Tsinghua University in Beijing, and China Europe International Business School (CEIBS) in Shanghai. INSEAD is a founding member in the multidisciplinary Sorbonne University created in 2012, and also partners with Fundação Dom Cabral in Brazil.

INSEAD became a pioneer of international business education with the graduation of the first MBA class on the Fontainebleau campus in Europe in 1960. In 2000, INSEAD opened its Asia campus in Singapore. In 2007, the school inaugurated a Centre for Research and Executive Education in the United Arab Emirates and officially opened the Middle East Campus in Abu Dhabi in 2010.

Around the world and over the decades, INSEAD continues to conduct cutting edge research and to innovate across all its programmes to provide business leaders with the knowledge and sensitivity to operate anywhere. These core values have enabled INSEAD to become truly "The Business School for the World”.

More information about INSEAD can be found at www.insead.edu

Holly Wallace
Senior Account Executive, Edelman
+ 971 56 216 3831

© Press Release 2019

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