Kanoo Travel rolls out Sabre Red 360

Next generation travel agency desktop SR 360 will help Kanoo Travel address industry challenges and respond to ever-changing traveller demands


MANAMA: Kanoo Travel, the largest travel management company in the Middle East, has marked a new milestone by rolling out the new Sabre Red 360 (SR 360) across its offices in the Middle East in an attempt to fuel its ambitious growth plans by enabling intelligent retailing to improve efficiency and boost recovery.

With access to a full spectrum of travel booking and merchandising through an intuitive and customisable user interface, the next generation travel agency desktop SR 360 will help Kanoo Travel address industry challenges and respond to ever-changing traveller demands, the company said in a statement.

It will further enhance Kanoo Travel’s consultative service delivery by equipping travel consultants with insightful data and search tools to keep up with the savvy traveller and will give clients worldwide an even greater choice of airfares, hotel rates and booking options including NDC content. The new integration will take Kanoo Travel’s shopping experience to the next level and empower travel consultants to close the deal.

Kanoo Travel president Nabeel Kanoo said: “Kanoo’s leadership and team’s achievements combined with Sabre’s intelligent technology have put us at the forefront of the recovery, responding to market challenges and traveller demands and enabling us to lead the market recovery.

“Sabre and Kanoo Travel have a strong history of innovation. Most recently, Sabre delivered Kanoo Krystal, an end-to-end technology platform that provides the agency with unique content and corporate solutions that meet evolving traveller needs.

“Sabre is also helping Kanoo Travel optimise the travel distributor’s efficiency and workflow through products such as Low Fare Optimiser and Revenue Optimiser as part of its automated solution, Automation Hub.

“Kanoo Travel also enjoys operational flexibility through Sabre Virtual Payments, one of the most flexible electronic payment solutions in the travel industry, and Trip Proposal, Sabre’s integrated offer management to help increase sales conversions and improve efficiency,” Mr Kanoo said.

Kanoo Travel divisional chief exectuive Zaeem Gama said: “Partnering with Sabre is essential in enabling us to understand the market dynamics and delivering personalised, differentiated and flexible travel offerings that today’s travellers increasingly want – especially during these fast-changing times.

“We partner with Sabre because of the reliability and functionality that we have come to know over the past 15 years, along with the constant development and investment in the innovative technology that helps us serve our customers with greater choice and efficiency,” he added.

Sabre Travel Network Middle East senior director for global partners Ramzi Al Qassab said, “Kanoo Travel has always been at the forefront of offering the best travel services by adopting the latest technology and solutions.

“Its unique product offering and innovative approach has established its position as a key industry player, as is evident by its performance over the past year. Migrating to SR 360 and recruiting some of Sabre’s intelligent solutions will enable Kanoo Travel to deliver its ambitious growth plans and continue to deliver a highly consultative service to its travellers. We are looking forward to supporting Kanoo Travel through the recovery and beyond.

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