Part of bank’s #TogetherLimitless commitment to financial inclusion
Dubai: Emirates NBD, a leading bank in the Middle East region, today announced the introduction of Traveller HD, an assistive technology designed to enhance the branch experience for customers with low vision.
Emirates NBD branches in Dubai Festival City, Hamriya and Al Qusais in Dubai will be the first to offer the high definition reader, being introduced as part of the bank’s flagship advocacy platform #TogetherLimitless that supports financial inclusion of people with disabilities (people of determination) in the UAE.
The Traveller HD is a lightweight video magnifier that offers adjustable magnification of up to 30 times the original text size, enabling customers with impaired vision or age related difficulties to read forms, cheques and other documents comfortably, with the help of a unique slide-and-read mechanism. Images are displayed in high definition as well as in different contrasting color combinations, with a tilted screen offering ergonomic viewing and a natural reading experience.
“Making banking accessible for people of determination is key to our commitment to financial inclusion,” said Suvo Sarkar, Senior Executive Vice President, Head of Retail Banking and Wealth Management, Emirates NBD. “Our investment in innovative assistive technologies is helping us to not only enhance the banking experience for people of determination but also empower them towards independence in their day-to-day lives.”
The World Health Organization (WHO) states that an estimated 285 million people worldwide are visually impaired, of which 246 million suffer from low vision. As part of its commitment to financial inclusion, Emirates NBD offers a Braille-enabled account opening service to customers with visual disabilities at four of its branches, in addition to Braille currency issued by the Central Bank of the UAE across all of its disability-friendly branches on request.
So far, the bank has transformed 38 branches to become disability-friendly. Other initiatives implemented include continuous training of branch managers and front line staff in the basics of American Sign Language (ASL); piloting KinTrans, a technology that enables easy two-way communication between sign language communicators with hearing disabilities and people who use spoken languages; and a hearing loop in two of its branches for customers using a hearing aid.
Emirates NBD’s commitment to people with disabilities (people of determination) supports the ‘My Community’ initiative launched by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of Dubai Executive Council that aims to transform Dubai to a disability-friendly city by 2020.
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About Emirates NBD:
Emirates NBD is a leading banking Group in the region. As at 30th September 2018, total assets were AED 492.6 Billion, (equivalent to approx. USD 134 Billion). The Group has a significant retail banking franchise in the UAE and is a key participant in the global digital banking industry, with over 90 per cent of all financial transactions and requests conducted outside of its branches. The bank was declared the Most Innovative Financial Services Organization of the Year at the 2017 BAI Global Innovation Awards.
The bank currently has 227 branches and 1058 ATMs and SDMs in the UAE and overseas and a large social media following, being the only bank in the Middle East ranked among the top 20 in the ‘Power 100 Social Media Rankings’, compiled by The Financial Brand. It is a major player in the UAE corporate and retail banking arena and has strong Islamic Banking, Global Markets & Treasury, Investment Banking, Private Banking, Asset Management and Brokerage operations.
The Group has operations in the UAE, the Kingdom of Saudi Arabia, Egypt, India, Singapore, the United Kingdom and representative offices in China and Indonesia.
The Group is an active participant and supporter of the UAE’s main development and community initiatives, in close alignment with the UAE government’s strategies, including financial literacy and advocacy for inclusion of People with Disabilities under its #TogetherLimitless platform. Emirates NBD Group is an Official Premier Partner of Expo 2020 Dubai. For more information, please visit: www.emiratesnbd.com
For further information on Emirates NBD, please contact:
Ibrahim Sowaidan
Senior Vice President
Head - Group Corporate Affairs
Emirates NBD
Telephone: +971 4 609 4113 / +971 50 6538937
e-mail: ibrahims@emiratesnbd.com
Tricia Kaul
ASDA’A Burson-Marsteller; Dubai, UAE
Tel: 971-4-4507600; Fax: 971-4-4358040
Email: tricia.kaul@bm.com |
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