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Dubai - WD®, a Western Digital company and storage industry leader, will participate at Intersec 2015 which takes place from 18th - 20th January at Dubai International Convention and Exhibition Centre, alongside partners, to showcase its range of high capacity WD Purple hard drives, which are designed for HD surveillance applications.
WD Purple hard drives offer up to 6TB of capacity and are engineered for 24/7 always-on surveillance in high-definition surveillance systems that use up to eight hard drives and up to 32 cameras. WD Purple drives feature IntelliPower and AllFrame technologies, which deliver premium reliability and peace-of-mind when installing in homes or small- to medium-size business security systems.
AllFrame technology works with ATA streaming to reduce frame loss, improve playback and increase the number of drive bays supported in a surveillance system. Moreover, AllFrame reduces video interruptions that commonly occur when desktop hard drives are incorrectly used in security systems.
"Digital surveillance systems equipped with HD cameras put their analog counterparts to shame. With digital systems, an end user can count on razor sharp footage. However, these systems can only deliver the best results when paired with surveillance hard drives such as WD Purple," said Khwaja Saifuddin, Senior Sales Director, Middle East, Africa & India at WD. "Over the past year, we have witnessed phenomenal demand for our WD Purple drives from individuals and property owners, as well as from leading public and private sector organizations. This is a testament to the class-leading performance and reliability that our drives offer."
Digital surveillance systems are rapidly replacing analog systems in the region. These systems feature HD cameras and are able to capture footage in high resolution, making it easier to identify critical details when reviewing footage. "Since digital systems are increasingly being sold without storage, the choice of what to buy falls to the customer. It's for this reason that WD introduced its surveillance class hard drives and made them easy to remember by simply giving them a colour - WD Purple," added Saifuddin.
WD will be present along with its surveillance partners Hikvision Digital Technology, WatchNET International Trading and Nirsun Technology. Intersec is the region's largest and most comprehensive trade exhibition for the security and safety industries.
To learn more about WD's Purple surveillance hard drive click here.
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About WD
WD, a Western Digital company, is a long-time innovator and storage industry leader. As a storage technology pacesetter, the company produces reliable, high-performance hard disk drives and solid state drives. These drives are deployed by OEMs and integrators in desktop and mobile computers, enterprise computing systems, embedded systems and consumer electronics applications, as well as by the company in providing its own storage products. WD's leading storage devices and systems, networking products, media players and software solutions empower people around the world to easily save, store, protect, share and experience their content on multiple devices. WD was established in 1970 and is headquartered in Irvine, Calif. For more information, please visit the company's website at www.wd.com.
Western Digital Corp. (NASDAQ: WDC), Irvine, Calif., is a global provider of products and services that empower people to create, manage, experience and preserve digital content. Its companies design and manufacture storage devices, networking equipment and home entertainment products under the WD, HGST and G-Technology brands. Visit the Investor section of the company's website (www.westerndigital.com) to access a variety of financial and investor information.
Western Digital, WD, My Passport, My Cloud, WD My Cloud and the WD logo are registered trademarks of Western Digital Technologies, Inc. in the U.S. and other countries. Android, Google Play and Google Drive are trademarks of Google Inc. IOS is a trademark or registered trademark of Cisco in the U.S. and other countries and is used under license by Apple Inc. App Store is a service mark of Apple Inc. Dropbox is a trademark of Dropbox Inc. All other brand and product names mentioned herein are the property of their respective companies.
As used for storage capacity, one gigabyte (GB) = one billion bytes, and one terabyte (TB) = one trillion bytes. Total accessible capacity varies depending on operating environment.
Western Digital product photos: http://www.wdbrand.com
Product information: http://www.wdc.ae/en/products/products.aspx?id=1210
For more information on WD, please contact:
Zaina Tahboub
PR Manager, Middle East & N. Africa at WD
Tel.: +971 4 37 24 602
E-mail: zaina.tahboub@wdc.com
Amber Dale
Director, Chatterbox PR & Events
Tel.: +971 50 795 2652
E-mail: amber@chatterboxpre.com
© Press Release 2015
