Dubai, UAE: Virgin Mobile, the second brand operating under Emirates Integrated Telecommunications Company (EITC), recently launched eSIM technology as a new addition to its innovative digital mobile offering, eSIM is now available for new and existing customers that have a compatible handset.
The eSIM is meant to eventually replace the physical, plastic SIM card all current smartphones use with a virtual embedded equivalent that have been pre-built in some compatible devices. This new technology allows a simpler device connection and a better customer experience due to its simplified user journey, building on Virgin Mobile’s promise to fit seamlessly into the lives of its customers. This is a perfect match for the UAE’s only digital mobile offering.
In an effort to continuously offer more choice and flexibility, the introduction of the eSIM technology to Virgin Mobile supports the brand’s vision to deliver a truly digital experience for customer across the UAE.
Completely app based, with no contracts or commitments, you can join Virgin Mobile in only a few minutes. To get hold of your new eSIM simply visit any Virgin Megastore across the UAE and activate your eSIM with the help of one of our promoters at no extra cost.
Learn more about Virgin Mobile eSIM. Visit: www.virginmobile.ae/help/esim
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About Virgin Mobile in the United Arab Emirates
Virgin Mobile believes in making mobile better across the industry with the best customer experience, innovative products and creating a great place to work. Emirates Integrated Telecommunications Company has launched Virgin Mobile as the first fully digitalised mobile service in the UAE, providing an experience that has never been seen before in the region.
Virgin Mobile is the second mobile brand to operate under the EITC umbrella, adhering to the rights and obligations of EITC’s telecommunication license while bringing a distinctly different offering and brand promise to the market.
About Emirates Integrated Telecommunication Company PJSC (EITC)
The Emirates Integrated Telecommunications Company (EITC) was founded in 2005 as the UAE’s second licensed telecommunications provider. EITC has two telecommunications brands under its umbrella; du was launched in 2007 and serves over 8 million customers throughout the UAE. EITC recently launched its second brand Virgin Mobile in the market.
EITC is 39.5 percent owned by Emirates Investment Authority, 19.75 percent by Mubadala Development Company PJSC, 19.5 percent by Emirates Communications and Technology LLC and the remaining by public shareholders. Listed on the Dubai Financial Market (DFM), the company trades under the name ‘du’.
Media Contact:
For Virgin Mobile UAE
Joseph dela Cerna
T: +971 4360 0785
M: +971 52 239 0486
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