Tiret, one of the prestigious watch brands in the Binhendi luxury portfolio, today presents customized unlimited luxury with three new and very intriguing timepieces as part of the Tiret New York Gotham Collection - Tiret Gotham Automatic Chrono, Tiret Gotham GMT and Tiret Gotham Power Reserve
This collection signifies the complexion of luxury, the embodiment of exclusivity, the precision of elite Swiss watchmaking and the private sale experience. It defines Tiret New York as a stand out brand in the prestige sector.
So unique in its extraordinary inaugural design and technical innovation, consider the Tiret New York Gotham Collection a World Premiere.
Daniel Lazar, company founder and creative director, provides an ambience unequalled by top tier exclusive manufacturers. Capturing individual desires, Tiret prefers to lead rather than follow with their one of a kind timepieces.
The Tiret New York Gotham Collection is unprecedented dimension, texture and motion.
Tiret invites their client to play with the square shaped timepiece by choosing from a distinct mix of inventive building blocks used to customize and personalize the exterior of the watchcase. The concept allows for a wide range of high quality materials, rare and exclusive, for which Tiret is known, to emphasize all four sides of the watchcase frame, thus allowing the client to display their emotional relationship with time, declare their personal message and choose their look. As a result of this personal contribution all three Tiret Gotham models exhibit a fresh approach to watchcase design and construction.
Accentuated at the discretion of the owner, imaginative detailed shapes presented in the form of natural rubber blocks, precious gemstone figures, ceramic columns, jewel enhanced letters and sculpted words add an intimacy to the multi level timepiece built from a choice of 18k white, rose or yellow gold, stainless steel, ceramic, and caoutchouc. Fashioned by the client, couture horology, each is a custom ordered design.
Assembling the largest amount of single pieces and based on an interlocking building block concept there are no comparisons to this very original watchcase.
Position the wrist and interpret a sense of transparency connecting the external architecture, the internal artistry and the handsomely detailed engine. A continuous momentum ensues from the case with its raised crystal to the intaglio signature Tiret "T" insignia on the bracelet. Each singular part and style accent incorporated into the presentation brings a purpose to the overall symmetry. Sophistication is evident in the dimensional building process of the dial, the expressively decorated movement, and the elegant materials used for the client's vision.
Haissam Chamsine, Senior Vice President, Watches, Jewellery and Accessories, Binhendi Enterprises, commented : " We are very excited about the launch of the Gotham range of Tiret watches in Dubai. Our clients are amongst some of the most discerning in the world and appreciate exclusivity, luxury and detail - three of the integral qualities of the Tiret watch collection."
Create it, build it, play with it, flaunt it and live it. Personalizing prestige, intending emotion and introducing driving modern technology, Tiret's Gotham Collection dresses your wrist to the moving demands of your global lifestyle. Foremost engineering and decorative architecture unite for a very distinguished profile. Using a mix of nature's best materials and calculated for perfection, Tiret Gotham Automatic Chrono, Tiret Gotham GMT and Tiret Gotham Power Reserve are a continuance of the exclusive characteristics featured in Tiret New York's full product line.
Design your passion. Design your time. Design your luxury. Tiret New York Gotham Collection.
The Tiret New York collection is available in Dubai at Binhendi Watches and Jewellery stores in Mall of the Emirates, Burjuman, City Centre and Dubai Festival City.
-Ends-
About Tiret New York
Founded in 2003 by watch expert Daniel Lazar, Tiret New York "(Re)Defines Luxury" by creating timepieces for the consumer who has an exceptional level of taste and seeks out the best in design, craftsmanship, detail and quality. Tiret New York watches are a tribute to originality while maintaining the pure essence of luxury. The watches retail from $6,000 to $500,000.
About BinHendi Enterprises
BinHendi Enterprises is a Dubai -based company in its 32nd year of operation specializing in retail businesses, named after President and Founder, Mr. Mohi-Din BinHendi. Well-known for fashion and food retail, BinHendi Enterprises has successfully introduced more than 60 prestigious international brands to the UAE, and has a rapidly-growing portfolio of own-brand dining concepts. BinHendi Enterprises has operations in the UAE, GCC and India and employs more than 3000 people.
For more information, please contact:
Martine Van Wyk of FD
Telephone 04 332 8832
Email: martine.vanwyk@fd.com
© Press Release 2008
