Dubai: The Noodle House, Dubai’s homegrown Asian soul food concept operated by Sarood Hospitality, has expanded its sustainable practice commitment by rolling out an electric bike delivery fleet.

Following the brand’s significant recent in-venue investments to propel best sustainable practices across its restaurant operations, the electric delivery fleet roll-out elevates The Noodle House’s environmental impact from restaurant to roads. The electric fleet initiative, in partnership with UAE-born One Moto, will reduce carbon emissions by 1,104 ppm per annum with each bike, equivalent to planting 82 trees per year for 10 years.

Operating outlets in Souk Madinat Jumeirah, Nakheel Mall, and JBR The Walk, The Noodle House was among the first UAE brands to introduce a ban on plastic straws and cutlery in 2018, which was closely followed by the launch of 99% plastic-free and compostable ‘Vegware’ home delivery packaging.

“We are the first generation to be affected by climate change, and the last to be able to do something about it. With a single charge lasting 150km, the switch to electric bikes will substantially reduce the amount of CO2 produced by our delivery fleet and represents long-term cost and efficiency savings for the business – we are choosing to invest now and save later. Corporate social responsibility is more than a buzzword at Sarood Hospitality, it is a way of life across our operations,” said Steven Holloway, Brand and Operations Manager at Sarood Hospitality.

A recent survey of 1,206 UAE residents conducted by One Moto found that 99.3 per cent of the population would prefer to order from a sustainability focused business over one that does not prioritise sustainable practises.

“Environmentally, morally, socially, even in terms of health, there is a compelling market need for electric bikes. Research shows that 16,560 tonnes of CO2 emissions are generated through 15,000 delivery motorcycles, which is a huge concern in terms of environmental impact,” said Adam Ridgway, CEO, One Moto. “In this era of convenient food delivery services, it is imperative that restaurant brands take responsibility for their impact on our environment. Once again, The Noodle House and Sarood Hospitality are setting the standard for others to follow.”

In addition to the environmental benefits, The Noodle House will not bear fuel, maintenance, or servicing costs for its all-electric fleet. Individual e-bikes can reach a maximum speed of 85 kilometres per hour, ensuring that lawful speed limits are maintained.

In addition to successfully undergoing safety and training on the new e-bikes, The Noodle House’s delivery drivers, the Noodlers, are equipped with state-of-the-art personal protective equipment (PPE) which is CE-certified and meet European safety standards. The team has also worked with manufacturers to ensure the delivery box is designed as part of the electric bike’s chassis, increasing balance and safety for drivers.

For more information, please visit  or call 800-NOODLE (666353)


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Diksha Chadha/ Arohi Beri

About The Noodle House

Launched in Dubai in 2002, The Noodle House - operated by Sarood Hospitality, the emirate’s leading homegrown restaurant management company - has built a reputation as one of the city’s leading fast casual restaurant brands.

With seven dine-in locations (three of which are in the pipeline) and four dedicated delivery hubs in the UAE alone, The Noodle House was relaunched in August 2017 as a fast, fresh Asian soul food concept with a simple ‘sticks-hands-spoon’ mantra, which simply means enjoying fast and fresh Asian food the way it’s been eaten for generations: with chopsticks, your hands or a spoon. For more information on dine-in options or to order home delivery, visit  or call 800-NOODLE (666.353).

About Sarood Hospitality

A subsidiary of Jumeirah Group (a Dubai Holding company), Sarood Hospitality is a Dubai-born, full-service hospitality company with an iconic portfolio of homegrown and internationally acclaimed brands. Sarood Hospitality specialises in the innovation, nurture and operation of sustainable food and beverage concepts ranging from high-end and premium-casual, to quick-service restaurants and casual dining venues.

Sarood Hospitality’s current portfolio consists of 20 brands including: The Noodle House, Al Nafoorah, Flow, Pai Thai, Pierchic, Perry & Blackwelder’s, Trattoria, The Duck Hook, Hillhouse Brasserie, Babaji, Al Mashowa, Butcha, Sikka Café, Burger Pit, The Brass, My Karak, Hot Chix, AYA, Lima and Toro+Ko.

With a deep-rooted and progressive philosophy of environment-first operations that goes beyond hospitality conventions, Sarood is committed to continually developing its portfolio through a series of refurbishments, menu overhauls, talent acquisition and digital transformation. Visit  to know more.

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