26 October 2015
Leading PET solutions provider to showcase its revolutionary Sidel MatrixTM System at one of the region's leading industry events

Dubai, United Arab Emirates: Sidel, a global provider of liquid packaging solutions, today announced its participation for the second time at the upcoming Gulfood Manufacturing, a leading food and beverage processing industry event in the Middle East, Africa and South East Asia (MEASA). The trade show is directly in line with Sidel's commitment and business objectives that aim to boost the company's presence and expansion in the Middle East's rapidly growing beverage markets.

The three-day event, which will take place at the Dubai World Trade Center from the 27th to 29th of October 2015, will feature over 30,000 global food and beverage manufacturers from over 150 countries to buy machinery, source new ingredients and access transport and packaging solutions. The event will also feature over 1,100 suppliers from 60 countries gathering to showcase their latest solutions in the food and beverage processing industry.

"We are very excited to participate once again in one of the most important trade shows for us in the region," said Harbinder Kathuria, Regional Commercial Director of the Greater Middle East region at Sidel. "Last year, we had outstanding results from our debut participation at Gulfood Manufacturing which turned out to be an ideal platform for us to exchange expertise with our peers and meet both existing and potential customers. This year, we are bringing in even more innovative products and solutions that cater to specific demands of this region and we look forward to another successful milestone for us in this region."

This year, Sidel will be focusing on their latest solutions for water and sensitive products. They will be showcasing their latest innovations in PET packaging solutions, including StarLiteTM base, a design to the base of standard PET bottles, which with a slightly altered design from the standard base, gives added durability, stability, and overall resistance to the bottles; and RightWeightTM, the proprietary bottle design process that is used to ensure a bottle is both light while also strong enough to survive global supply chains, look good at the point of sale, and offer a great consumer experience. Lastly, Sidel will be showcasing their revolutionary Sidel Matrix System which, based on the latest proven modular generation of PET bottling equipment, offers a higher level of performance, very fast changeover times, greater oven efficiency and improved uptime.

According to Euromonitor statistics, the soft drinks market of the Greater Middle East stood at 33.7 billion liters in 2014, with an anticipated growth of 5.3% CAGR for the 2014-2019 period. The top ten countries represent almost 92 percent of the total volume of the beverage market, with Turkey being the biggest consumer, followed by Saudi Arabia, Iran and Egypt.

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About Sidel
Our purpose is to help brands protect the product inside, preserve the planet outside and touch the lives
of millions of people every day.

We do so by offering complete and modular PET packaging solutions, including people, services and equipment.

Sidel has over 160 years of industrial experience. With 30,000 machines installed in more than 190 nations, we have been helping producers fill beverage bottles for over 80 years, blow them for more than 50 and label them for more than 35. We have 40 years of aseptic packaging expertise, and were one of the first companies to introduce PET bottles to the beverage industry over 30 years ago.

Part of the Tetra Laval group and headquartered in Switzerland, Sidel has over 50 office locations, 13 production sites and 7 training centres worldwide. Each of our more than 3,400 employees, spread over five continents, is committed to creating the optimum liquid-packaging solution.

We call it A Better Match - for our world, our customers and ourselves.

Find out more at www.sidel.com and connect with us
blog.sidel.com                                                      blog.knowledgeshare.com 
linkedin.com/company/sidel                                youtube.com/user/sidel
facebook.com/SidelInternational                         twitter.com/Sidel_Intl

© Press Release 2015