Dubai: Dubai’s citywide 3 Day Super Sale (3DSS) promises great savings for shoppers on a huge range of big-name international brands and regional favourites the whole family will love.

Running from 27 to 29 May, the epic celebration of Dubai’s world-famous retail has something for everyone, with the city’s retailers cutting prices by up to 90 per cent off products, everyday essentials and must-have pieces.

Brands specialising in everything from the latest perfumes and colognes, stunning watches and jewellery, men’s and women’s fashion, electronic gadgets and more are taking part in the 72-hour super sale. Organised by Dubai Festivals and Retail Establishment (DFRE), all the malls, stores, outlets and branches taking part in this latest edition of 3DSS will follow all of the important health and safety rules, including social distancing and the wearing of masks at all times.

Beauty & Wellness

Shoppers can find savings of up to 90 per cent on their favourite beauty products, including the latest make-up tones and essential cosmetics, at stores including Bath & Body Works, Areej, Flormar, Faces, Nars, Mikyajy, KIKO Milano, Make Up Forever and Inglot.


From traditional scents to the newest designer fragrances and celebrity aromas, residents and visitors can pick out the ideal perfume for them this 3DSS with savings at branches of Al Mukhalat Perfumes, Oud Milano, V Perfumes, Abdul Samad Al Qura and Bin Kamal Perfumes.

Watches & Jewellery

The 3 Day Super Sale is the ideal time to pick up a new watch or treat a special someone to stunning jewellery. For the occasion, prices have been slashed at branches of much-loved Dubai-based stores including Dani by Daniel K, Damas, Jawhara Jewellery, Seddiqi & Sons, La Marquise Diamonds & Watches, Zen Diamonds, Swarovski, Al Futtaim Watches and Rivoli.

Home & Kitchen

Aspiring chefs and home décor enthusiasts will be able to upgrade their kitchens and more this 3DSS with stores including Homes R Us, William Sonoma, Dwell, Al Huzaifa Furniture, Ace, Home Centre, Think Kitchen, Villeroy & Boch, Chattels & More and Tanagra offering savings on a super range of products.

Kids & Baby

Shopping for the little ones won’t break the bank this 3DSS with some of the city’s most trusted kids’ stores delivering great reductions on a wide selection of clothing and accessories every parent, and child, needs. Participating brands include Claire’s, Okaidi, Monsoon Children, Kids Couture, Bonpoint, Mamas & Papas, The Children’s Place, Carter’s, Pablosky, The Baby Shop and Zippy.

Bags & Accessories

This season’s must-have bags, purses, luggage and more will be available at great prices this 3DSS. Shoppers can head to stores including Lovisa, Tumi, Kipling, Accessorize, Tory Burch, Carpisa, Aldo Accessories, Coach, CCC, and Salvatore Ferragamo for the best deals.

Men’s Fashion

The city’s gents can pick up a sharp new outfit or upgrade their casual wardrobe this 3DSS with super offers available on brands including Balmain, Calvin Klein, Lacoste, Sacoor Brothers, Gant, Maldini, Pull & Bear, Beverly Hills Polo Club, Giordano, Boggi Milano and American Eagle Outfitters.

Women’s Fashion

Ladies can get the latest clothing styles thanks to savings of up to 90 per cent at popular women’s fashion stores including Mango, Etoile, Cos, Bershka, River Island, AllSaints, Women’s Secret, Banana Republic, Reiss, Koton, Nishat Linen and Sfera.

Family Fashion

Styles the whole family will love can be found this 3DSS at branches of Matalan, Lulu, LC Waikiki, Levi’s, H&M, GAP, Max, Wrangler and Kiabi.

Athleisure & Sports

Shopping for sportswear essentials has never been easier, with 3DSS dropping prices at Cosmos Sports, Puma, Decathlon, Fila and Athlete’s Co.


Residents and visitors can browse the latest gadgets, the newest tech and best home entertainment essentials this 3DSS with up to 90 per cent off selected items at E-City, Sharaf DG, Virgin Megastore, Harman House, Jackys Electronics and Jumbo.

Department Stores

The ultimate one-stop-shop destinations for retail lovers in search of a great deal. This 3DSS, some of the city’s best department stores have lowered prices with offers available at Marks & Spencer, Bloomingdale’s, Debenhams, Galeries Lafayette, Harvey Nichols and THAT Concept Store.

For more details about this latest 3 Day Super Sale, please visit 


About Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism)

With the ultimate vision of positioning Dubai as the world’s leading tourism destination and commercial hub, Dubai Tourism’s mission is to increase the awareness of Dubai among global audiences and to attract tourists and inward investment into the emirate. Dubai Tourism is the principal authority for the planning, supervision, development and marketing of Dubai’s tourism sector. It markets and promotes the Emirate’s commerce sector and is responsible for the licensing and classification of all tourism services, including hotels, tour operators and travel agents. Brands and departments within the Dubai Tourism portfolio include Dubai Business Events, Dubai Calendar, and Dubai Festivals and Retail Establishment.

About Dubai Festivals and Retail Establishment

The Dubai Festivals and Retail Establishment (DFRE) is responsible for developing Dubai’s retail and festival sectors and supporting the positioning of Dubai as a world-class tourism destination with year-round family entertainment, shopping and events.

For further information, please contact:
Dubai Tourism
[+971] 4 201 7631

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