'Smartification' of the Home Leverages Rise in Internet of Things and Smart Devices, with IDC Projecting 212 Billion 'Things' Connected Globally by 2020
Dubai, United Arab Emirates - Securing connected homes will be key for the success of the Dubai Smart City initiative, according to Trend Micro Incorporated (TYO: 4704; TSE: 4704).
Integrating technology and government services to improve citizens' daily lives, the Dubai Smart City initiative and Dubai Initiative 2021 reflect the Dubai Smart Government Department leveraging the Internet of Things (IoT), which IDC projects will connect 212 billion "things" globally by 2020.
There has been proliferation of intelligent connected devices introduced into homes, known as "smartification" of the home. Trend Micro had earlier discussed the possibility of threats against the Internet of Everything in its 2014 predictions.
In order for Dubai Smart City to enable world-class connected homes, Trend Micro has pinpointed forces that can influence - for good or bad - the prevalence of smart devices.
Market Pressure
Marketing of household smart devices focuses on convenience, security, and energy conservation. Smart hubs and smart devices are sold in stores, while broadband providers provide consumer smart home automation packages.
Regional Availability, Cost, and Requirements
Regional availability of smart devices will affect the rate at which homes become smarter over time.
The cost of a smart device will affect its availability to the average consumer in different regions. As devices become more affordable, they will likely become more attractive for consumers to purchase, resulting in an increased prevalence of these devices in a given region.
Limiting the prevalence of smart devices globally is the fact that each country or region has their own regulatory requirements, including safety and security codes.
Replacement of Existing Equipment
As existing devices and appliances in the home need replacement, homeowners may choose to replace these with smart devices. "Keeping things dumb" is a valid security consideration for a consumer that ultimately can't or won't make use of the features provided by smart devices, or doesn't want to bother with the on-going need to administer and maintain a security infrastructure for their home.
Broadband Provider Bundles
In many cases, broadband providers not only provide Internet access but phone and TV services as well. As consumers renew their contracts, many will add smart home services covering automation, security, and energy efficiency.
Tangible Benefits and Ease of Use
One of the biggest factors in determining whether smart technology is adopted, or not, is if it delivers the needed or wanted benefits to consumers. Devices and gadgets fall into somewhere along the following continuum when it comes to perceived benefits: unused gizmo, nice to have, fundamental enhancement, mission critical.
Regional and Cultural Mind-set
Local factors will be significant in determining whether smart devices succeed or fail in individual markets. Different regions may come to different conclusions about the trade-off between the value of smart devices and their possible consequences, based on culture, religion, way of life, and politics.
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About Trend Micro
Trend Micro Incorporated (TYO: 4704; TSE: 4704), the global cloud security leader, creates a world safe for exchanging digital information with its Internet content security and threat management solutions for businesses and consumers. A pioneer in server security with over 20 years' experience, we deliver top-ranked client, server and cloud-based security that fits our customers' and partners' needs, stops new threats faster, and protects data in physical, virtualized and cloud environments. Powered by the industry-leading Trend Micro™ Smart Protection Network™ global threat intelligence data mining framework, our products and services stop threats where they emerge - from the Internet. They are supported by 1,000+ threat intelligence experts around the globe.
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© Press Release 2014
