04 December 2005
mySAP ERP Helps World's Second-Largest Record Company Evolve Worldwide Financial and Sales Processes with Changing Media Marketplace

Dubai - SAP today announced that EMI Music, part of the EMI Group, a global media and entertainment leader whose artists include Coldplay, Norah Jones and Robbie Williams, and Ilham Al Madfai, Claude Challe, and compilers of Now Arabia in the Middle East, is deploying mySAP ERP across its worldwide operations.

The SAP rollout underpins the company's efforts to evolve successfully with the changing customer and market demands of the digital age by better analyzing regional and global business performance and responding more quickly with new products and business models.

With the aim of harmonizing financial and sales processes, increasing transparency and improving efficiency of global reporting, SAP's enterprise resource planning (ERP) solution is replacing various legacy systems for accounting, purchasing, sales order capture and financial reporting. With the first phase of the global rollout successfully completed in the UK and Ireland in 2004, mySAP ERP is currently being rolled out in Japan and will be extended globally over the next three to five years.

"The entertainment industry is changing dramatically and we aim to evolve accordingly to take advantage of the opportunities arising from new sales and distribution channels," said Andrew Hickey, Chief Technology Officer, EMI Music. "After re-evaluating our global sales and financial processes and identifying potential areas of benefit, we found SAP's ERP suite to be best-suited to help us adapt with these business changes. With SAP we will have a single, integrated solution to help track, analyze and manage worldwide business performance and make faster, more-informed decisions based on real-time financial and market insight."

EMI Music is successfully transforming its business to meet the changing needs of its customers and the growing prevalence of the digital marketplace via Internet, cell phones and portable media players. With the increasing complexity of a customer base served by ever more regional and global retailers, the company required faster information analysis as well as greater flexibility to seize opportunities with new product types and business models.

By streamlining sales, accounting and purchasing processes, EMI will be able to manage business performance across the globe more effectively. Working on a single platform, EMI employees around the world will gain enhanced visibility across regional and global sales and improved analytical capabilities to proactively manage business performance, profit and growth.

"The media and entertainment industry's complexity of sales channels, short-lived trends and changing business models are revealing the functional limits of legacy IT systems," said Nils Herzberg, senior vice president, Product and Technology Group, SAP, "EMI has recognized the need for and value of mySAP ERP, the next-generation ERP solution that enables greater visibility into global business performance and faster, well-informed response to customer demands."

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About mySAP ERP
With more than 20,000 organizations worldwide running their enterprise resource planning (ERP) processes with SAP solutions, SAP is the undisputed worldwide market leader in ERP software. mySAP ERP is SAP's next-generation ERP solution and the successor to SAP R/3. mySAP ERP features industry-leading business analytics, financials, human capital management, operations and corporate services functionality. Powered by SAP NetWeaver, the strategic platform for custom-built and packaged applications, mySAP ERP addresses the critical business software requirements of midsize and large organizations, whatever their industry or global reach. (Additional information at http://www.sap.com/erp)

About SAP
SAP is the world's leading provider of business software solutions. Today, more than 29,800 customers in over 120 countries run more than 100,600 installations of SAP software--from distinct solutions addressing the needs of small and midsize enterprises to suite solutions for global organizations. Powered by the SAP NetWeaver platform to drive innovation and enable business change, mySAP Business Suite solutions are helping enterprises around the world improve customer relationships, enhance partner collaboration and create efficiencies across their supply chains and business operations. SAP industry solutions support the unique business processes of more than 25 industry segments, including high tech, retail, public sector and financial services. With subsidiaries in more than 50 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE under the symbol "SAP."

About SAP Arabia
Established in 1994 in Jeddah and Dubai, SAP has enjoyed huge success while in charge of deploying SAP solutions in 19 countries in the Middle East and North Africa. It employs 100+ people and provides support and services covering e-business, finance, logistics and human resources processes at approximately 250+ Middle Eastern Companies, 25 per cent of them in the oil & gas sector. The company has offices and training facilities in Jeddah, Riyadh, Al Khobar, Dubai, Muscat, Tehran and Cairo, dedicated to bringing support services closer to customers and partners across the Middle East & North Africa. The company is committed to the regional market, through its team of professionals working closely with customers to ensure they gain maximum return on their SAP investment.

About EMI Music
EMI is the world's largest independent music company, operating directly in 50 countries. Its EMI Music division represents more than 1,000 artists spanning all musical tastes and genres. Its record labels include Angel, Astralwerks, Blue Note, Capitol, Capitol Nashville, EMI Classics, EMI CMG, EMI Records, EMI Televisa Music, Manhattan, Mute, Parlophone and Virgin.

For more information please contact:
Jai Tolani
Bates PanGulf PR
Tel: 97150 7985145
E-mail: jai@batespangulf.com

Sairah Mojib
SAP Arabia
Tel: 971 50 625 3216
E-mail: sairah.mojib@saparabia.com

© Press Release 2005