Innovative keyboard remote control allows easy navigation on social media sites through Smart TVS

Dubai, September 14, 2011: Samsung Electronics Co. Ltd., the biggest TV maker in the world, today announced that the much anticipated QWERTY keyboard remote control is now available in the UAE.  This new addition to Samsung's Smart TV line-up is set to provide an even more wholesome home entertainment experience. Tech-savvy consumers can now purchase their Samsung QWERTY keyboard remote control from any Eros or Harman House showroom. 

The Samsung QWERTY keyboard remote control, weighing only 181 grams, provides added functionality and ease, enhancing users' Smart TV experience.  The QWERTY keyboard layout allows viewers to easily sign-in and surf any site; chat with friends; and navigate through apps at a touch of a button. Organizing folders and apps are also made easier with QWERTY's direction key and optical sensor, enabling users to select points on the screen through the use of an arrow keypad.

Mr. Justin Shaw, General Manager of AV division, Samsung Gulf Electronics, said Samsung's QWERTY keyboard remote control is a great product for the UAE's tech-savvy consumers who enjoy having all their gadgets connected: "The rise of digital convergence and the merging of new media with traditional media outlets has made it necessary for technology companies to create smart devices.  Samsung's QWERTY keyboard remote control has been specifically designed to enhance Smart TV viewers' web-browsing experience. Surfing through TV channels, internet, and Samsung's Smart Hub has never been easier."

Further features of the QWERTY include:

- Multi-directional QWERTY keyboard with LCD screen

- Hotkey: a shortcut to most popular Samsung Smart TV™ functions

- Text entry to Samsung Apps

The Samsung QWERTY keyboard remote control is compatible with Samsung's LED D6600 and above, and the PDP D6900 and above.  The QWERTY keyboard remote control is retailed at AED 399.

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About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2010 consolidated sales of US$135.8 billion. Employing approximately 190,500 people in 206 offices across 68 countries, the company consists of nine independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Memory, System LSI and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, semiconductor chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com

© Press Release 2011