Increasing number of couples-to-be seek exotic & offbeat destinations to celebrate their weddings in style

Aamby Valley City unveils wedding and honeymoon packages at ATM 2012

Dubai, UAE, May 2nd, 2012: Aamby Valley City, India's first planned hill city which is part of India's Sahara conglomerate, is pulling all stops to attract more than 10 million tourists who visit India to celebrate their weddings in grand style.

This week, Aamby Valley City launched an ambitious awareness campaign across the Arabian Gulf, Europe, CIS countries, North America and Australia to attract couples-to-be, with an eye to capture a major chunk of India's luxury wedding market, valued at billions of dollars. Unveiled at the ongoing Arabian Travel Market in Dubai, the campaign is also targeting non-resident Indians living in the Arab world who seek venues closer to their roots to hold their celebrations.

While high-quality wedding receptions and celebrations have become fashionable once again, a growing number of couples-to-be around the world seek offbeat, exotic and eco-friendly destinations to exchange their wedding vows and celebrate their special day in grand style.  The trend has led to a 150% increase in the number of international tourists visiting the country solely to celebrate their new life together, according to a top official of Aamby Valley City.

"Instead of staying home and having a ceremony at a local venue, many couples are opting to take their wedding on the road, ultimately marrying in places the average person might not have thought to consider," says Mr. Vivek Kumar, CEO of Aamby Valley City and Sahara Star Hotel. "Over the past few years, India's wedding industry has witnessed a more professional approach with the rapid rise of event management companies. Depending on your budgets, these companies can manage everything from venues, wedding planning, entertainment activities, transportation, honeymoon facilities and themes," he adds.

The picturesque Aamby Valley City, India's first planned Hill City, has the perfect blend of all the ingredients required to create the 'wedding of a lifetime'.  Having established a strong foothold in the wedding business in India, Aamby Valley City is reaching out to international clientele who wish to marry in grand luxury.

Set in 10,600 acres, Aamby Valley City offers some of the best-in-class facilities for a successful wedding ceremony - from wedding planners to choice reception venues and from attractive honeymoon packages to imaginative themes.

With amenities at par with international standards, the city creates the perfect platform to celebrate a wedding with panache. From dream villas to the finest culinary delights, from a private airport to a world renowned golf course Aamby Valley City can boast of it all. One can choose to have a wedding aboard a sailboat under the starlit sky or experience the serenity of the Benaras Ghats recreated at Aamby Valley City. Be it the Arabian Nights or Mardi Gras, no dream wedding scenario is impossible in this heavenly abode. 

About Aamby Valley City
Aamby Valley City is being developed as an integrated Hill City spread over an area of 10,600 acres (4,294 hectares). It is positioned as a premium, self-contained city addressing the various socio-physical infrastructure requirements such as school, hospital, captive utilities (power, water, telecommunications etc.), shopping facilities, and recreational areas.

The project envisages development of a gated community of high-end villas, condominiums, an airport, an international school, a hospital, an 18-hole championship golf course, a town plaza, a community centre, hospitality services such as hotel and resorts and a business district. Apart from this, the city boasts of well-planned professional security systems, IT & Communication network, a well-designed and modern water treatment and solid waste & sewerage treatment systems & networks and a state of the art water treatment plant.

Aamby Valley City is located at a distance of 120 km from Mumbai, 90 km from Pune and lies 25 km off the town of Lonavala on the Mumbai-Pune Expressway. Aamby Valley City is associated with high quality living (comfort, convenience, wellbeing and leisure), luxury and spacious homes, high quality recreational and leisure facilities, exclusivity, social status, comprehensive and well-developed and maintained physical infrastructure, social infrastructure and support.

Aamby Valley City is conceived and executed to the scale and magnitude of the current day in order to provide a well differentiated and unique positioning of an "Exclusive Premium Gated City" and not being limited to a conventional real estate project. The luxurious quality and style of Aamby Valley life have redefined city living. This paradigm shift in lifestyle has been very well accepted and has also become the new benchmark.

Media contacts:
Edward D'Mello
Edward Steven & Associates
P.O. Box 233575,
Dubai, UAE
Tel: +9714-2630144;
Mob: +97155-9907968
Email: Edward@esapr.com

© Press Release 2012