Rolls-Royce Motor Cars inspired by the Spirit of Ecstasy in 2011

Goodwood, 04 January, 2011: Rolls-Royce Motor Cars is celebrating one hundred years of the Spirit of Ecstasy, the famous flying lady mascot that inspires owners, enthusiasts and those working for the world's pinnacle luxury brand.

To mark a year of celebration, every Ghost and Phantom produced at the home of Rolls-Royce in Goodwood will bear a Spirit of Ecstasy with the inscription Spirit of Ecstasy Centenary - 2011. This will be etched into the base of each statuette, in a specially selected font ITC Willow.

A number of events have also been planned to mark this special year. On 6 February - the date on which Charles Sykes' Spirit of Ecstasy design was first registered - Rolls-Royce Motor Cars will host a drive through central London. One hundred contemporary and historic Rolls-Royce cars will make their way through the capital's streets taking in key landmarks en route, such as Berkeley Square and Conduit Street, the current and original homes of Rolls-Royce in London.

"The Spirit of Ecstasy is perhaps the most famous automotive icon, gracefully adorning the prow of Rolls-Royce models past and present," said Torsten Müller-Ötvös, CEO Rolls-Royce Motor Cars. "She was an inspiration for the founding fathers of our great company, as well as for owners and enthusiasts through the generations. Today her image continues to inspire and drive those of us who are fortunate enough to work for this unique brand, making the world's most exclusive and desirable cars."

Rolls-Royce Motor Cars will reveal details of further Spirit of Ecstasy inspired initiatives and events throughout her centenary year.

-Ends-

Rolls-Royce has 83 dealerships around the world, including eight showrooms in the Middle East region: in Abu Dhabi (Abu Dhabi Motors), Dubai (AGMC), Doha (Rolls-Royce Motor Cars Doha), Jeddah (Mohammed Yousuf Naghi Motors), Kuwait City (Ali Alghanim & Sons Automotive), Manama (Euro Motors), Muscat (Al Jenaibi International Automobiles) and Riyadh (Mohammed Yousuf Naghi Motors).

Rolls-Royce Motor Cars offers five models: Ghost, Phantom, Phantom Extended Wheelbase, Phantom Drophead Coupé and Phantom Coupé.

You can also find all our press releases and press packs, as well as a wide selection of high resolution, downloadable photographs at our media website, called PressClub. The address is: www.press.rolls-roycemotorcars.com

Broadcasters can access the latest Rolls-Royce Motor Cars footage at: www.thenewsmarket.com/rolls-roycemotorcars or e-mail mediarelations@thenewsmarket.com

For media inquiries:
Alaa Tarabay
Corporate Communications Middle East & Africa
Tel. +971501546747
alaa.tarabay@rolls-roycemotorcars.com